Conveying Functionality and Motion in Site Design by GOBAG

Much like its product, GOBAG's website design centres around efficiency with a particular focus on finer details to enable seamless navigation with a thematic thread of movement throughout.

Diagrammatic animations pack and unpack, providing simple instructions as you scroll. They are joined by other subtle pockets of motion, creating an apt sense of momentum and discovery while bringing the key features of the travel pack to the foreground.

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With a background in engineering and having founded the company to fulfill his own practical needs, James Fyfe had a clear vision about what needed to be communicated in the online presence for GOBAG.

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Talking Hidden Surprises for a Joyful Ecommerce User Experience with ‘Made of Sundays’

Even the briefest of scrolls through the ‘Made of Sundays' online store is enough to be taken in by its strong sense of identity and playful design. The humorous nature of the smallest of details in every nook of the site reflects the fun, uplifting character of the decorative home decal products that they sell.

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Chamberlain’s Leather Milk on Communicating Ideas Through Online Shop Aesthetic

While obviously essential, the design of a website can do more than just effectively shepherd users towards sales. Its very aesthetics can communicate company ideals, important characteristics of its products and its unique selling points.

With this in mind, we were intrigued by Chamberlain's Leather Milk's distinctive style, and so had a chat with them to find out more.

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