As a new, or even long running Shopify store, marketing and search engine optimisation of your website may not be the first thing on your mind. But did you know that approximately 70% of all visitors to a website land through “organic” search results? Focusing on naturally marketing your Shopify store is as important as ever and there are certain mistakes that store owners fail to rectify that could help them gain new visitors. While it's important to learn about marketing strategies such as this Shopify SEO strategy post, we plan to highlight some of the more overlooked aspects of applying improvements to your Shopify store. Read on and let me know if you're aware of any other Shopify SEO sins.
Ed Sturrock, Stefan Barlow and Charlie Cooper established AmeriCommerce in 2005. Whether you are looking to open one ecommerce outlet or multiple, the company has the tools to get your started selling your goods. Famous clients include huge companies such as Kellogg’s, USA Hockey and World Series of Poker. The company powers more than 5,000 retailers, which compared with other competitors such as Bigcommerce or Shopify this seems like a very small number. However, I still feel the company has something to offer for those looking to start their own online store.
Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout our research over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce. We like WooCommerce for its superior integration tools and beautiful potential layouts. EDD has better tools for digital goods, while Ecwid looks to be the simplest for beginners.
We’ve all seen the success of marketplaces like Etsy, Amazon, and eBay. It’s amazing that sites like Etsy are generating product sales of up to $65 million in a single month. However, these physical product marketplaces must take thousands, if not millions, of dollars to set up and maintain, right? Well, that’s not necessarily the case, since using a few tools like WordPress, a hosting plan, a marketplace theme (like Marketica,) WooCommerce, and WC Vendors can allow you to create a physical marketplace website on the cheap. And I’m going to show you exactly how to do it, step by step.
As I mentioned a couple days ago, I’m not a big fan of most ecommerce review sites out there. But there are a couple good ones, one of which is by ecommerce and surfing legend Andrew Bleakley. Andrew’s review site isn’t like most out there, it’s unbiased, full of great information (especially the comment sections sometimes), and it’s fun to read. We also share a lot of opinions… we both love Shopify and Bigcommerce and really, really hate OS Commerce. Anyways, late last year Andrew Bleakley was interviewed on a new site called Ecommerce Fuel, and I thought it would be interesting to our readers so I’m going to share it with you:
What do you think of Andrew Bleakley’s opinion on finding an ecommerce platform?
It’s no secret that we don’t like many of the ecommerce platform review sites out there. Most are scams. The review sites simply award the best spots to the company that pays them the largest lump sum, or the highest affiliate fees. Example: “Zippy Cart” – one of the largest ecommerce review sites in the world is simply a “pay-to-play” site where whichever shopping cart pays the most gets the better rating. Their rankings are absurd. Pinnacle Cart #1, Shopping Cart Elite #4, and NO mention of Shopify or Big Cartel? It’s ridiculous. I suspect sites like that semi-blackmail companies… ‘sponsor a review’ or ‘pay for editorial time’ otherwise we won’t review your platform. I hate that crap.
It’s no secret that hosted shopping cart platforms are exploding with popularity these days, but which carts are growing the fastest? Using Google Trends, I analysed which of the most popular ecommerce platforms are growing in terms of US search volume. Here are the results:
Here’s the fun part… can you guess which is blue? Since Google Trends only allows me to measure five search terms at a time, I chose: Bigcommerce,Volusion, Shopify, Core Commerce and 3dCart. Which ecommerce platform is exploding in US search volume? That’s Shopify.