As a new, or even long running Shopify store, marketing and search engine optimisation of your website may not be the first thing on your mind. But did you know that approximately 70% of all visitors to a website land through “organic” search results? Focusing on naturally marketing your Shopify store is as important as ever and there are certain mistakes that store owners fail to rectify that could help them gain new visitors. While it's important to learn about marketing strategies such as this Shopify SEO strategy post, we plan to highlight some of the more overlooked aspects of applying improvements to your Shopify store. Read on and let me know if you're aware of any other Shopify SEO sins.
Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout our research over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce. We like WooCommerce for its superior integration tools and beautiful potential layouts. EDD has better tools for digital goods, while Ecwid looks to be the simplest for beginners.
We’ve all seen the success of marketplaces like Etsy, Amazon, and eBay. It’s amazing that sites like Etsy are generating product sales of up to $65 million in a single month. However, these physical product marketplaces must take thousands, if not millions, of dollars to set up and maintain, right? Well, that’s not necessarily the case, since using a few tools like WordPress, a hosting plan, a marketplace theme (like Marketica,) WooCommerce, and WC Vendors can allow you to create a physical marketplace website on the cheap. And I’m going to show you exactly how to do it, step by step.
It’s no secret that hosted shopping cart platforms are exploding with popularity these days, but which carts are growing the fastest? Using Google Trends, I analysed which of the most popular ecommerce platforms are growing in terms of US search volume. Here are the results:
Here’s the fun part… can you guess which is blue? Since Google Trends only allows me to measure five search terms at a time, I chose: Bigcommerce,Volusion, Shopify, Core Commerce and 3dCart. Which ecommerce platform is exploding in US search volume? That’s Shopify.
A lot of you have WordPress websites and blogs these days, so it makes sense for you to consider getting one of WordPress’ many ecommerce plugins to turn your site into an online store. It’s convenient. It’s inexpensive. But is it the best ecommerce solution for you? In the coming weeks, I’m going to review all the popular WordPress ecommerce plugins laying out the good, the bad, and the ugly. But for now, I’m going to go over a few of the most popular and also tell you why you may be barking up the wrong tree with WordPress ecommerce plugins at all.