Have you ever heard of the acronym ERP? If not, it's time we take a look into it, because ERP could turn your business into a more effective and efficient organization. To start, the acronym ERP stands for Enterprise Resource Planning. Sounds somewhat generic, right? Well, let's take a look at what it means and how ERP helps you out in the ecommerce world.
Black Friday has quickly turned into one of the busiest shopping days of the entire year, while Cyber Monday has even surpassed Black Friday in sales. In this article we have cover some amazing marketing tips that pit Black Friday vs Cyber Monday ecommerce marketing against each other. It may seem like you should take the same approach with both, but that couldn't be further from the truth.
Think of the last time you purchased an item online.
Did any of the reviews sway your decision on whether or not to buy?
Although Amazon has been seeing its fair share of biased reviews, this doesn't mean that the reviews still don't work. In addition, you, as an independent ecommerce professional, still have some pull next to Amazon, due to no one ruining the system with free gifts for reviewers.
Effective landing page creation baffles many small business owners. Either they don't understand the advantages of landing pages, or they feel like it takes too long to construct the pages for each new product released on an ecommerce store. In fact, getting landing pages built is one of the top five challenges faced by small business marketers.
Sometimes it's not exactly ideal when you're running an ecommerce store and trying to use a third-party email newsletter engine like MailChimp, AWeber or Campaign Monitor.
Problems arise when you attempt to connect the automated emails to your products, receipts and transactions, seeing as how these aren't integrated solutions for the ecommerce world.
However, SmartrMail has a different approach.
Online companies rise and fall depending on the quality of search engine optimization.
Let's say you start an online store. The idea rocks, your employees handle customer service like pros, and most of your shipments arrive ahead of schedule. Sounds like a pretty solid start, right?
The only problem lies in the SEO. This hypothetical company has failed to complete research on what it takes to beat out the competition on Google. Therefore, a far less competent company, with sub-par support and a mediocre product beats your company out.
The age of affordable mobile apps is upon us. You can find dozens of builders online that help you construct a simple small business app without spending thousands of dollars on a developer. It works by providing pre-built templates and simple builders that anyone can manage.
The only problem is that some of the builders can get pricey the more downloads you have, and I've yet to find a solution to truly integrates with an ecommerce store.
However, that may have changed recently, since we were introduced to a company called Plobal Apps.
You know the drill. A customer stops by your store and tries to buy a product. They're pretty pumped about this new pair of shoes, completing a few hours of research and forking over a large chunk of money during the checkout process. Only one problem lurks in the shadows: The shoes are out of stock. Inventory management software could be the difference between losing customers for life and keeping people around for years to come.