How to be Mindful with Ecommerce, Web Design, Development and Marketing

This is a guest post by Kaira Jewel Lingo, a mindfulness teacher and spiritual mentor I've met last year at a wonderful retreat in Devon, UK. However, I have been using her guided meditations for many years in order to get some calm and ease in the middle of a busy day, or at the end of it. So it's a great pleasure to invite Kaira Jewel to teach us how to slow down and enjoy life around our screens:

Many of us spend much of our day on the Internet, focused on things like web development, UX, UI, marketing, or learning about the ever-fascinating world of ecommerce. Already surfing the Internet in our downtime for pleasure, shopping, or to read up on news can be quite addictive, all the more so when we must be online all day for our jobs and our income depends on rapid responses and quick decisions to market trends. It's so easy to get sucked down the rabbit hole and lose ourselves.

There are practices we can learn to help us to regain perspective, maintain our balance, joy, relaxation and ease and engage mindfully with technology. It's not easy, but it's extremely worthwhile.

Continue reading How to be Mindful with Ecommerce, Web Design, Development and Marketing

Top 60 Best Online Stores and Key Marketing Tactics to Learn from Each One

online-stores

What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales?

We've teamed up with Ecommerce Design and selected the next 50 sites for their flawless design, great customer service, unique ideas or just because they deliver an unforgettable experience to their visitors.

Continue reading Top 60 Best Online Stores and Key Marketing Tactics to Learn from Each One

7 Unique SEO Tips for Online Businesses

The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips, and those are more than likely going to give you a competitive advantage over other companies in the market.

You'll also find all sorts of cool SEO tools that do everything from SEO evaluation to image alt tag creation.

Your first step with an online store should be to focus on the basics of SEO. That includes image alt tags, keyword use, blogging and complete product page optimization.

This way you can at least get on the same playing field as the competition.

But what about going above and beyond? Are there some more unique SEO tips you can follow to strengthen your online business?

Continue reading 7 Unique SEO Tips for Online Businesses

Selling Services Online Using Easy Digital Downloads

For some reason companies selling services feel like they must send out a invoice after the job is done. Sure, sometimes this can bring in more new customers, but what about being able to charge those who don't need to see the work first. Or what about past clients who know you already do good work?

Service industries get stuck with invoicing, making it more probable their clients forget, or refuse, to pay them. Most of the time this isn't fair at all, considering the average web design company or contractor is not out to scam every one of their clients.

Continue reading Selling Services Online Using Easy Digital Downloads

Best Shopify Apps in 2020: Top 40+ Free and Paid Apps

If you've worked with Shopify in the past, you've asked the question, “Which Shopify apps are the best?

After all, the Shopify App Store is packed full of useful tools for companies that want to increase sales. Whether you’re looking at a solution like Printful, Yotpo, Sumo, or something else entirely, the shopify app store comes with countless tools for business owners like you who want to drive up your conversion rate.

Continue reading Best Shopify Apps in 2020: Top 40+ Free and Paid Apps

Shopify Themes “Sections” – All You Need to Know

One of the main complaints that people have with Shopify is that you don't get any sort of drag and drop editor. Although this functionality still hasn't made its way to the system, they have released a new tool called Shopify Sections. The whole point is to quickly move around homepage content, somewhat similar to a drag and drop interface.

Continue reading Shopify Themes “Sections” – All You Need to Know

Free Privacy Policy, Return Policy and Terms of Service for eCommerce

Let's face it. Even thinking about a privacy policy, return policy or terms of service page sounds dull. However, it's required for you to protect yourself, your customers and the overall environment on your ecommerce store. These policies take a long time to write up, and they are far from cheap if you go to a lawyer. However, we don't recommend writing these up alone. Otherwise, you could end with some loopholes in your return policy or privacy policy, making a sticky situation for you and your customer. Luckily, quite a few options are available online for finding a free privacy policy, along with various templates for things like return policies and terms of service.

Continue reading Free Privacy Policy, Return Policy and Terms of Service for eCommerce