Amazon bought Whole Foods Market for $13.6 Billion and it has been widely reported. I am not going to rehash what has been put by many publishers. Recode and TechCrunch wrote about the purchase on a Friday that will haunt retail in the US for the next 15-20 years.
Jeff Bezos famously said in 2011, “We are willing to think long-term. We start with the customer and work backwards. And, very importantly, we are willing to be misunderstood for long periods of time.” This is the reason why Amazon can innovate unlike any other company in history.
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