An online store contains a wide range of elements to make it run. The same can be said about your business in general. Think about the online assets such as images and videos, along with the site files, marketing documentation, and time budget sheets. Each file has a certain amount of worth, so it's important to ensure that they are all protected and ready for use at any time. Whether it be human error or some sort of malicious deleting, file recovery and history management tools come in handy to keep your files secure and unchanged.
For instance, you may store a PDF or product video file on your computer. Not only is this a bit confusing (since local files tend to get scattered around,) but you're not automatically creating multiple versions of that file as you edit it. In turn, your file recovery becomes even more difficult were you to damage or lose the most recent version.
Overall, file recovery is best completed through a cloud storage system. But what are some of the threats that make file recovery in ecommerce so important?
1. You Lose or Delete Your Own Files
The first reason to consider a file recovery program for ecommerce is because of you being your own worst enemy.
I'm not inferring that you can't handle your own business or that you're going to start randomly deleting your files, but all business owners make human mistakes–especially when handling a startup or rapidly growing online business.
Think about all of the elements that go into an ecommerce store.
We're talking about theme files, product images, videos, PDFs, site code, and settings. All of these files start to build up, making it easier and easier to lose them in the process. If you're not storing your most important files in one extremely reliable area, items start to go missing, or you might delete them on accident.
Therefore, a file recovery tool cuts out the uncertainty of causing damage to your own business. You can typically jump back in time to locate files you may have misplaced or can't currently find. Multiple versions of each file can also be stored, meaning that you can go back and find the versions that make the most sense for a final file.
2. Your Store Grows (OR You Run Multiple Online Stores)
This ties into the previous point. But this is where it becomes almost impossible to manage your files without some file recovery assistance.
Many experienced online professionals run multiple stores that cater to different audiences. Some of them focus on individual stores but begin expanding to new markets and product selections.
This calls for more web pages, product databases, and customer information. Not only that, but you're going to have to get more organized with the wider variety of categories and marketing messages.
Now, organized cloud storage and file recovery becomes an absolute necessity. There might be some people out there who can handle smaller online stores with ease, but no one can get by with that many important files for thousands of products.
3. You Have Contractors or Freelancers Working On Your Store
From hiring a web developer to finding writers to complete blog content, this type of outsourcing provides some sort of website and file access to third-party individuals who don't have as much stake in your company as yourself.
Although freelancers and other outside workers are usually reliable, they probably don't receive bonuses, insurance, or other benefits like a salaried employee. Therefore, they may end up being less careful when handling files, or they may end up not caring about your business (similar to disgruntled employees below).
Along with setting the right user permissions, cloud backups and file recovery tools allow you to keep your data safe from potentially dozens of new individuals playing around with your website.
4. An Employee Accidentally, or Intentionally, Deletes Files
Disgruntled employees come around on occasion. Whether it's because he doesn't like the way he's being treated, you fire him, or maybe he wasn't assigned to the project he's been dreaming of.
An angry employee may still have access to some of your cloud or local files, or maybe he has just enough time to cause some damage while packing up his belongings. In this situation you want to have a reliable file recovery program that goes back several versions. This way, even a quick deletion of some files can be fixed by tapping into files from the past.
Furthermore, running an online store eventually means that you might be hiring full-time or part-time employees in your office. The more people you employ, the higher chance there is of someone making a human mistake. A one-person operation has to worry about personal mistakes, but every person added means more opportunity for things to go wrong.
5. You Plan on Utilizing Third-party Extensions
Whether you're using Shopify, Bigcommerce, WooCommerce, or some other ecommerce platform, you typically have the option to install a third-party app, extension, or plugin. For the most part, you can rest easy knowing that these tools won't damage your website or give someone access to your files.
However, you must remember that apps and plugins are typically made by third-party companiesor individuals. You have no idea what type of code might be built to put your files at risk. Even if it's not malicious you may find that a plugin conflicts with your website and causes damage to the files.
Therefore, we recommend placing all website files in cloud storage so that you have the option to reload some files from a later date.
Are You Ready to Protect Your Store With File Recovery?
Now that you know the threats that linger around your company's files, it's time to put your knowledge to work and utilize a file recovery tool that works for you.
If you have any questions about handling your file recovery or working with cloud storage, please leave us a comment in the section below.
This is a sponsored post for Dropbox. All opinions are my own. Dropbox is not affiliated with nor endorses any other products or services mentioned.