Wat is Google Sleutelwoordinstrument?

Wat beteken Google Sleutelwoordinstrument?

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Typically, Google Keyword tool helps its users identify what their target audience is looking for in the search engine. To put it in another way, it’s a tool which lets you find the most appropriate keywords to use, for instance, in your ads campaigns. To explain further, Google uses historical data to automatically suggest keywords which are closely related to your website.

In other words, Google shifts it’s attention to your desktop site, if at all, you’re skillful enough to include SEO keywords, readable meta descriptions, and organized titles in your content. In this manner, you set up a spectacular strategy by allowing Google to match up the Keywords in your site to those which are searched by users.

Die eindresultaat?

Jou werf is so hoog soos nog nooit tevore nie. As u veral die metabeskrywings in ag neem, moet u besef hoe handig dit is om 'n uitbeelding te gee van waaroor u webwerf gaan. Net sodat jy weet, 'n beskrywing in hierdie konteks is die informatioon wat onder jou titel op 'n soekenjin verskyn.

Hier is 'n illustrasie.

Amazon, 'n bekende e-handelreus, gebruik die volgende beskrywing om gebruikers van die soekenjin te sien;

….Online shopping from the earth’s biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, …

Uit die voorkoms lyk dit asof Amazon hierdie stuk gebruik om die resultate waarna presies Google soek, akkuraat aan te bied. Anders gestel, die maatskappy gebruik frases of, as u wil, sleutelwoorde in die beskrywing wat min of meer verband hou met wat 'n gebruiker van die soekenjin wil sien. En behalwe dat die sleutelwoorde meestal deur eienaars van die webwerf gebruik word om nou saam te pas met die soekresultate.

En hier is hoe.

'N Voorbeeld hiervan is medium.com, an online publishing company. More often than not, it’s clear-sighted to have topics with relevant keywords in your site. To all intents and purposes, Medium’s team is keen on its content to include keywords which touch on areas such as culture, music, food, sports, social media, just to name a few.

Hoe om Google Sleutelwoordbeplanner te gebruik

As you may know, it was previously known as Google keyword tool before a few revamps were done to preferably suit the user’s needs. However, this was followed by an unexpected criticism which didn’t go unnoticed since the tool no longer has features such as device targeting. Not forgetting that it’s now mandatory to first have a Google Adwords account.

Nevertheless, in the ordinary run of things, you may want to use this tool as a game plan to progressively grow the organic traffic for your site. It’s indisputably a great SEO workmate. If you want to improve your website’s visibility, then definitely, this is the right way to go.

Soos ek vroeër gesê het, moet u 'n Google Ads-rekening in order to access the Google Keyword tool planner. Don’t panic though. It’s so easy to set it up and you don’t need to spend a penny on it. Furthermore, it’s not a must for you to run an ads campaign to use the keyword planner.

U moet u kredietkaart egter koppel voordat u verder gaan.

Gewoonlik is Google Sleutelwoordinstrument ideaal vir SEO. Dit gesê, u moet besef dat dit gebruik kan word vir die SEO op die bladsy wat beskrywings, interne skakels en SEO van buite bevat wat die terugskakels dek. Enige webmeester sal u vertel hoe uitdagend dit is om 'n skouspelagtige SEO-tegniek te hê sonder om uitgebreide navraagnavorsing te doen. Afgesien daarvan word hierdie instrument hoofsaaklik gebruik vir betaling per klik-advertensie (PPC). Sommige van die sleutelwoorde waarmee Google redelik vaardig is, sluit die volgende in:

Presiese passende sleutelwoorde

As the name suggests, this is a phrase which you can include in your ads and will be visible to customers who search for the exact keyword, and if not, then one which is close to the exact keyword. To put it in another way, they’re search results which match up with all keywords in a search query.

In such a situation, when a phrase is set as an exact match keyword, it implies that Google will only show your ad to a user who searches for a query which is closely similar to the exact match keyword. The idea behind using exact-match keywords is that they’re suitable for both organic content and paid campaigns.

Hier is 'n voorbeeld

As u 'n advertensie vir die sleutelwoord wat presies ooreenstem, vertoon men’s shirts, die veldtog sal waarskynlik verskyn op soektogte soos hemde vir mans or men’s t-shirts

Sleutelwoorde vir breë pasvorm

It’s among the keyword matching options available on Google Adwords. In the most essential respects, a broad match keyword is used by search engines to decide upon which search terms, in particular, your ads have the potential to match with. Keep in mind, it’s referred to as ‘broad’ in the sense that it allows your ad to match with a wide array of keyword searches.

Literêr gesproke, as ek 'n advertensie plaas en die sleutelwoord gebruik gimnasiumdrag, dit sal geskik wees om op soeknavrae soos sportdrag, fiksheidsklere of joga broek te verskyn.

Ander soorte sleutelwoorde wat gereeld gebruik word, sluit in Frase wedstryd sleutelwoorde waar Google slegs u advertensie vertoon as dit ooreenstem met die frase wat in die soektog gebruik word en Negatiewe sleutelwoorde wat frases is wat u beperk deur Google in u veldtog in te sluit.

 

Basiese kenmerke van die sleutelwoordbeplanner

U wonder dalk.

Hoe kan ek hierdie instrument presies gebruik? Goeie vraag.

Die belangrikste is dat dit die regte metgesel is vir enige gebruiker wat 'n veldtog vir betaaladvertensies bedryf. Dit is immers spesifiek ontwerp om versoenbaar te wees met PPC-advertensies. Hierbenewens is enkele van die algemene kenmerke wat u eintlik kan gebruik;

  1. U kan u soekresultate bestuur op grond van die geografiese ligging, voorkeurtaal en spesifieke datums instel.
  2. Verken nuwe sleutelwoorde deur kategorieë, webwerwe of frases te gebruik.
  3. Verkry toegang tot al die historiese gegewens van al die verskillende sleutelwoorde en kry akkurate soekvolume neigings.
  4. Die sleutelwoordbeplanner-instrument laat die gebruiker soekresultate filter volgens organiese indrukke, advertensie-indrukke, voorgestelde bod en gemiddelde maandelikse bod.
En dis nie alles nie.

Om meer duidelikheid te kry, moet jy redelik verstaan ​​hoe om relevant in te voerformation on the tool’s field. So let’s go into the options available;

Frases- Primarily, you ought to read the searcher’s mind. By use of appropriate terms, you’ll get to capture all related keywords. If for instance, you run an e-commerce store which is niche focused, it’s prudent to pay attention to the audience searching for all the suggested phrases.

In order to avoid any hurdles, you need to ask the right questions. Let’s suppose you have a pizza outlet around the block, you need to get hold of answers to some of these queries;

  1. Watter soorte pizzas soek mense?
  2. Wanneer presies doen hulle die soektog?
  3. Watter woorde gebruik hulle?

To that extent, you’re become more enlightened on the most precise phrases to use while working on your SEO.

Sleutelwoorde in URL – Notably, it’s an alternative meant to link up your content to the target audience. This makes the audience understand what your website is all about. In general, this could possibly improve the rankings for your site. This option is tailormade to suit Adwords users.

So waarom is dit belangrik?

Routinely, the search engine does an elaborate run on both the on-page and off-page contents by narrowing down to what a specific webpage entails. In most cases, the search engine puts more focus on related keywords which are from the pages in a site. That’s not to say that it doesn’t consider the contents in your URL.

woorde- At times, it’s of paramount importance to use words which match up to the description of your business operations. If let’s say you have a blog which talks more about health and fitness, it’s befitting to use words such as “Voeding”, "gewig opleiding“, Of “Meditasie”. Sodoende kom u strategie vir die skepping van inhoud nader aan wat die teikengehoor regtig wil hê.

Eenvoudig gestel, al die drie opsies hierbo is toepaslike velde wat die gebruiker help om verwante sleutelwoorde te gaan haal.

Statistieke en voorspellings

What’s more captivating, is the fact that you can check the search volume for long keywords on Google Keyword Planner. Of course, what matters most is to get it right when it comes to your SEO campaigns and PPC advertising in an effortless manner. Fortunately, Google’s forecasting plan is one of a kind.

Kry dit egter reg.

Die statistieke en Voorspelling plan doesn’t help you come up with new keywords. Making the most out of this tool is quite easy. Just copy and paste a couple of keywords in the search field and click “Get started” button. As simple as that. What follows are Google’s prediction results.

As a matter of fact, you can play around with this tool to see how various dynamics such as language or location influence your campaign’s perfomance. In simple terms, it lets you see rough figures in terms of how many clicks and impressions you can expect within a stipulated period of time. Usually, it analyzes the keywords on Google Adwords and shows you predictions over the next 30 days.

At this point, you’re able to tweak the average cost per click (CPC) and do all the network settings.

Praat van doelskoppe, Google Keyword planner lets the user access the conversion metric which reflects all actions for your ad plan. Not long ago, Google didn’t make this data visible to its users. However, you need to keep in mind that lead generation campaigns attract higher conversion rates if we compare them to sales campaigns.

Aangesien die Google Sleutelwoordbeplanner standaard ingestel is om alle omskakelings op dieselfde manier te bekyk, kan u veranderinge aanbring deur die omskakelingskoers en waarde aan te pas, gemaklik van u voorspellingsinstrument.

Hoe Google Sleutelwoordbeplanner resultate filter

It’s quite impressive how this tool helps the user to steadily progress towards the most practical keywords. This page comes with three unique target options. The plekke knoppie verwys na die spesifieke lande wat u van plan is om u webwerf te bemark. Daarbenewens het die Taal knoppie hou verband met die manier waarop u die data vir al u sleutelwoorde wil sien.

It’s worth noting that both the location and language button option works hand in hand. Let’s assume you’re using Google Keyword planner in France, this means the tool will allow you to set the language in French as well. On top of that, you’re at liberty to make use of the Soek netwerke knoppie.

Maar hoe aangrypend is hierdie funksie?

Well, I’m quite certain that you might want to do some bit of interaction with this option in the course of your advertising journey. Depending on how well you understand the various search engines, you can either plan to advertise on Google only, or together with its search partners such as YouTube.

In most instances, the main goal behind running an ad is having a decent return on investment(ROI). In view of that, it’s sufficiently good to do your own background check before you make conclusions on the type of search networks you want to work with. Most experts are of the opinion which suggests that it’s up to standard to just leave the search network as “Google”.

High chances are, you’ll need to get acquainted with the Voeg filter knoppie met verskillende opsies wat u vrylik kan gebruik.

So let’s have a look into the Sleutelwoordteks knoppie.

This option lets you set certain parameters in regards to the phrases you intend to use. It allows you to view keywords which only have a specific text in a phrase. And how useful is this strategy? If for example, you have a niche online store in place and plan to upload new variants, it’s wise om seker te maak dat die sleutelwoord wat die nuwe variant beskryf, reflekteer oor die voorstelle wat Google-sleutelwoordbeplanner vir jou in die vooruitsig het.

'N Meer opvallende filteropsie is die Gemiddelde maandelikse soektogte. Dit laat die gebruiker 'n streep trek tussen die soektogte met 'n hoë soekvolume en omgekeerd. Interessant genoeg sorteer Google Sleutelwoordbeplanner data om u sleutelwoorde met hoog, laag en medium te wys kompetisie. It’s important to note that competition in this scenario, refers to the total number of competitors who are yearning for the very same keyword.

Rebekka Carter

Rebekah Carter is 'n ervare inhoudskepper, nuusverslaggewer en blogger wat spesialiseer in bemarking, sake-ontwikkeling en tegnologie. Haar kundigheid dek alles van kunsmatige intelligensie tot sagteware vir e-posbemarking en toestelle vir uitgebreide werklikheid. As sy nie skryf nie, bestee Rebekah die meeste van haar tyd aan die lees, om die buitelewe te ontdek en te speel.

Kommentaar Kommentaar

  1. Hindiblog sê:

    Bahut Acchi jankari Hai. Dankie dat jy goed ingedeel hetformation saam met ons

    1. Bogdan Rancea sê:

      Jy is welkom!

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