Weieringkoers verduidelik: alles wat u moet weet

Wat beteken 'n weieringskoers?

As jy inteken op 'n diens vanaf 'n skakel op hierdie bladsy, kan Reeves and Sons Beperk 'n kommissie verdien. Sien ons etiese verklaring.

A Bounce rate is the duration of time which is used to calculate in percentage, all single page-visits. In other words, these are people who leave your website without visiting the second page. Principally, Google Analytics won’t receive any trigger if the visitor doesn’t go beyond the home page.

Needless to say, the ultimate goal is to always reduce the number of bounce rates so as to optimize your website’s conversion rates. Typically, a bounce rate is used to measure the overall visits where an individubbel verlaat u webwerf vanaf die landing page sonder enige verdere betrokkenheid.

Sulke informatioon word as 'n maatstaf gebruik om jou insigte te gee oor die soort gehoor wat jou werf lok. Ter bevordering daarvan, lig dit jou in op watter webblaaie, om presies te wees, jy moet opknap.

Waarom is dit nodig om die weieringskoers te meet?

Notably, running a successful online business goes beyond merely having a website on board. You need to make sharp adjustments via the use of accurate data from powerful tools such as Google Analytics. To begin with, you need to look at your conversion rates. If they’re low, that would definitely be a red flag.

It’s pretty much obvious that low conversion rates indicate that visitors leave your site without taking any action. For instance, they don’t make any purchase at all. Arguably, this should raise an alarm. Maybe the checkout process is complicated or the pages are slow-moving. At the same time, high bounce rates could be the reason why you be frustrated with low sales volume.

En dis nie alles nie.

High bounce rates could be a sign that your pages are of low quality. If a visitor finds nothing alluring, you don’t expect them to stick around. On top of that, there could be a possibility that the kind of audience you site attracts, doesn’t match up to the contents in your webpages. Customarily, your website needs to be user-friendly, to say the least.

So here’s how to calculate a bounce rate.

For illustration purposes, let’s use Google Analytics to get a clear depiction of how to narrow down to accurate figures. From this end, a bounce rate is calculated by the total number of single-page visits diviopgedra deur die totale aantal sessies op u webwerf. Hou in gedagte dat die Analytics-instrument alle snellers opneem.

Dit wil sê, dit neem alle sessies op waar 'n besoeker slegs op die bestemmingsblad geklik het en divibepaal dit oor die totale aantal inskrywings op u webwerf. So eenvoudig soos dit klink.

Die interpretasie van 'n weieringmetaal

It’s worth noting that a bounce rate can be misguiding if one doesnt know how to interpret it. To throw light on this action, you need to understand that not all high bounce rates are unpleasant. Here’s a common scenario. A comprehensive blog site with very long posts might experience high bounce rates. More often than not, a visitor will read the first paragraph, and leave the site.

Gewoonlik sal bladsye met 'n lae opset nie 'n hoë weieringskoers hê nie, maar uiteindelik sal hulle uitstekende omskakelingsgeleenthede hê. As u besigheidsdoelwitte op die oostekant staatmaak op besoekers wat 'n aksie uitvoer of meer as een bladsy bekyk, kan 'n hoë weieringstarief so nadelig vir u suksesvooruitsigte wees. Byvoorbeeld, 'n e-handelaar moet dit doen optimaliseer die webwerf om die verkope met 'n indrukwekkende marge te verhoog.

Depending on the kind of traffic you’re counting on, you need to put the users’ behavior into the equation. It’s certainly a significant strategy to interpret the bounce rate.

That aside, the kind of website you have in place, could possibly influence a visitor’s behavior. What do I mean? Suppose it’s a single page site, the bounce rate can be much higher. And the opposite is actually true.

Alternatively, you can keep a close track on the landing page to have a better apprehension of the bounce rate. You need to make a couple of tweaks so to suit the visitors’ needs. Sometimes it’s quite annoying to see a site full of ads and one which has low-quality images. Also, if your site lacks an elaborate ‘call- to- action’ om u teikengehoor te lok, wees gereed om getref te word deur buitengewone hoë weieringskoerse. Wat goed lyk, is om 'n inskrywingsknoppie by u webwerf te voeg. Dit verlaag die weieringskoerse geweldig.

Talking of the target audience, it’s so imperative to ascertain that your traffic channels are headed in the right direction. Getting hold of the wrong audience is such a deal breaker to the extent of not realizing your business goals.

Weieringskoers vs omskakelings

So let’s set the record straight.

From the onset, these metrics seem to appear like two variables which lead to opposite directions simultaneously, as in, they’re inversely proportional. But here’s what more important to any layman. Think of a bounce rate as a proxy which indicates whether your business objectives are going to materialize or not.

Technically, if you make a few changes in a bid to reduce the bounce rate, the most expected result is to see an increase in the conversion leads. Here’s a sharp-witted pointer.

It’s prudent to make comparisons between pages which have a low bounce rate to those which have a high bounce rate. As a matter of fact, you’ll grasp a few tips from the pages with low bounce rates.

Moreover, you need to look at your traffic sources. Drawing a line between those which escalate the bounce rates and those which don’t, is an ideal starter pack to enhance your conversions.

Hoe om die weieringskoerse te verminder

Most importantly, you need to deal with accurate figures by calculating the average time spent by visitors on your site. Basically, there are certain dynamics you need to know before making any modifications to the bounce rates. If it seems like your landing page gets most conversions than your blog page, that’s a sign which indicates, it’s time to enhance the quality of the content in your website.

Soos vroeër bespreek, 'n blog-werf wat besoekers lok wie se enigste bedoeling is om in te gaanformation shows a 100% bounce rate on Google Analytics. This isn’t necessarily a bad bounce rate, owing to the fact that most of the sessions are usually single page visits.

For this reason, we wouldn’t term it as a bounce per se, notwithstanding the fact that it’s a single page visit since the primary goal is focused on conversions and not reducing the bounce rates.

Hier is 'n voorbeeld.

U wonder dalk. Hoe kry ek die regte gehoor? Wel, u kan die beste benut Google Trends, a tool which helps a user to know the most popular searched keywords. For that reason, you need to optimize your content so as to rank up high on Google. From an SEO point of view, it’s worthwhile to make a few changes on your backlinks and marketing strategies.

Byvoorbeeld, u moet daarop let of u e-posbemarkingsveldtog die toepaslike verkeer vir u webwerf bring. U moet voldoende doelwitte stel wat prakties is en uiteindelik bereik kan word. Terwyl u probeer om u volmaaktheid na te kom, moet u u historiese gegewens inkorporeer om realistiese en verstandige verwagtinge te maak.

Soos u miskien weet, is dit soms 'n unieke benadering om verskeie bestemmingsbladsye, elk met boeiende inhoud, te verminder om die weieringskoerse te verminder. Daarbenewens moet u 'n bestemmingsbladsy hê wat 'n oproep tot aksie (CTA) vertoon, sodat die besoekers baie langer op u webwerf kan rondlê. As u klaar is, moet u 'n baie kenmerkende meta-beskrywing vir gebruikers wat voortdurend die soekenjin gebruik, gebruik.

Op die beste manier moet SEO-inhoud goed georganiseerd wees. Gebruik koeëls en bevat metodiese opskrifte. As u opskrifte en subopskrifte het, word dit besoekers makliker gemaak navigeer deur u webwerf. Om die raai-speletjies te beëindig, moet u 'n pragtig ontwerpte uitleg kry.

Hoekom is dit belangrik?

It’s worth noting that a website should have a high responsive capacity and it’s pages need to load quite fast by use of self-loading multimedia content.

Wat is weieringskoers: gevolgtrekking

To sum it up, it’s important to interpret the bounce rates in an intuitive manner. Over and above that, it’s worthwhile to distinguish between a good and a bad bounce rate. In a bid to make accurate calculations, it’s always in the best practice to keep a track of all actions taking place in your site behind the scenes.

Fortunately, there’s Google Analytics which is competent enough to help you get the average bounce rate. Also, you’re able to monitor the marketing channels which, in particular, bring in the right traffic on your site. In the long run, you get to filter all techniques which result in higher conversion rates.

It’s quite obvious that in most scenarios, a high bounce rate can act as a stumbling block which impedes the achievement of your business’ goals, save for blog sites. In the general run of things, you should bear in mind that bounce rates tend to measure the profitability status of the pages on a website.

 

Rebekka Carter

Rebekah Carter is 'n ervare inhoudskepper, nuusverslaggewer en blogger wat spesialiseer in bemarking, sake-ontwikkeling en tegnologie. Haar kundigheid dek alles van kunsmatige intelligensie tot sagteware vir e-posbemarking en toestelle vir uitgebreide werklikheid. As sy nie skryf nie, bestee Rebekah die meeste van haar tyd aan die lees, om die buitelewe te ontdek en te speel.

Kommentaar Kommentaar

  1. wegdan omer baraga sê:

    hierdie goeie pos en inligting
    dankie

    1. Bogdan Rancea sê:

      Dankie!