12 Best Email Marketing Apps for Shopify (2024)

The best email marketing apps for Shopify users provide an excellent way for business leaders to engage, and nurture their customers. After all, email remains one of the most effective marketing tools available today, with a phenomenal ROI of around $42 for every $1 spent.

For Shopify store owners, email offers an effective opportunity to connect with customers wherever they are. You can instantly reach your audience with abandoned cart emails when they forget to make a purchase, or send marketing emails to showcase new products. By segmenting your email list, you’ll even be able to create custom messages for each potential prospect.

The good news is Shopify’s highly flexible ecosystem makes it easy to integrate with a wide range of online tools. The solution works well with everything from Privy to MailChimp, so you can select the email service most suited to your marketing strategy.

The question is, which email marketing apps are most likely to generate the right results for your business? Today, we’re going to be looking at some of the most effective tools to help you send targeted emails to your customers, leads, and followers.

What are the Best Email Marketing Services for Shopify?

1. Brevo
2. Omnisend
3. HubSpot
4. Shopify Email
5. GetResponse
6. Klaviyo
7. Constant Contact
8. Campaign Monitor
9. Convertkit
10. MailerLite
11. Drip
12. ActiveCampaign

1. Brevo (formerly SendinBlue)

Brevo (formerly Sendinblue) is a relatively new email marketing service provider but offers a lot of great features when it comes to Shopify. It has a dedicated Shopify plugin and detailed setup instructions that are easy to follow.

As far as features, Brevo stands out thanks to its ability to retarget your customers with SMS campaigns and automatic sync of all your new customers with Brevo. You’ll also be able to build sign up forms and create landing pages in case you want to run paid ad campaigns.

Another point in favor of Brevo is the ability to have a live chat on your page so you can talk to your customers in real time and point them in the right direction.

Pricing

Brevo offers 5 different pricing plans, suitable for every budget.

• Free — the free plan allows you to send up to 300 emails per day and has no contact limits. Email personalization, automation, and CRM features are available even on the free plan.
• Lite — this plan includes all the features found in the free plan and removes the daily sending limit. You can send up to 40000 emails per month and the price is $25/month.
• Essential — this plan includes advanced statistics and the ability to A/B test your email campaigns. You can send up to 60000 emails per month and the price is $39/month.
• Premium — the Premium plan includes all the features from previous plans as well as the ability to run Facebook ads, live chat, multi-user access, and the ability to send between 120000 and 350000 emails per month. Depending on the number of emails you send, the price for this plan is between $66/month and $173/month.
• Enterprise — the Enterprise plan includes all of the above features as well as a dedicated account manager, priority sending, priority support, and managed sending. You’ll have to get in touch with Brevo's sales department for a custom quote.

Who is it Best For

Brevo is a great option for Shopify store owners as well as anyone who wants to run their email marketing on a budget.

👉 Read our Brevo review.

👉 Check out our Brevo pricing guide.

2. Omnisend

Omnisend is another email marketing service that is geared towards e-Commerce businesses. As such, it’s a great choice for Shopify store owners. Like with Drip, you can create automations based on the smallest actions taken by your customers. You can also combine email with SMS and multi-channel marketing.

Omnisend has a drag and drop editor for building email campaigns and a straightforward integration with Shopify. You can sync your Shopify customer data with Omnisend and use it to segment your list and send targeted messages at the right time. A few standout features include the ability to send WhatsApp messages, gift boxes, scratch cards, and other incentives.

Pricing

Omnisend offers three pricing plans. You can pay monthly or annually and you’ll get a discounted price for the annual plans. Pricing is dependent on the number of email subscribers you have.

• Free — the Free plan allows you to send up to 500 emails and reach up to 250 contacts per month. It includes email campaigns, sign up forms, and basic reports.
• Standard — the Standard plan includes everything from the free plan as well as email automations, SMS campaigns and automations, audience segmentation, and 24/7 support. The price for this plan is $16/month for 500 subscribers and up to 6000 emails.
• Pro — this plan includes everything from the Standard plan as well as push notifications, Facebook retargeting, Google custom audience matching, advanced reporting, and priority support. The price for this plan is $59/month for 500 subscribers and unlimited emails.

Who is it Best For

Omnisend is best suited for larger stores interested in omni-channel marketing and the ability to create robust automations.

3. HubSpot

Well-known throughout the world for offering a huge range of incredible tools for sales, service, and marketing, HubSpot has taken businesses everywhere by storm. The HubSpot app for Shopify is designed to build deeper relationships with your customers, through automated email marketing, customer service, and CRM access. 

You can connect HubSpot and Shopify to sync the data about your customers, deals, and products in one space, and build a brand name your customers can instantly recognize. There’s also the option to integrate with other marketing tools for social media too. 

One of the best things about HubSpot is how advanced the marketing packages actually are. You can do so much more than email marketing. A free CRM will ensure everything from your social media campaigns to landing pages make the right impact. 

Pricing

It’s free to install your HubSpot app for Shopify, but you’ll need to consider a paid package from HubSpot directly if you want to access the widest selection of tools. Your options include:

• Starter: $45 per month for up to 1000 marketing contacts. This package removes HubSpot branding from your forms, emails, landing pages and live chat, and gives you more advanced support from the HubSpot team. There’s also storage for up to 15 million contacts. 
• Professional: $800 per month for up to 2,000 marketing contacts with automated and personalized engagement across all channels, omni-0hannel advertising, social medial, collaboration tools, A/B testing, custom reports, phone support, and countless other advanced features, such as AMB tools, dynamic personalization, and multi-language content.
• Enterprise: $3,200 per month for up to 10,000 marketing contacts with all the features of Professional, plus single sign-on, platform extension with custom objects, and multi-touch revenue attribution, as well as predictive lead scoring.

4. Shopify Email

If you’re looking for the ultimate email marketing tool for Shopify, it makes sense to start with a service offered by the vendor themselves. Shopify’s Email marketing tool allows you to create beautiful, branded emails within a drag-and-drop editor in a matter of minutes. There’s no coding knowledge required, and you can manage campaigns in Shopify directly. 

The app is wonderfully easy to use, with a wide range of templates to choose from for different kinds of emails, like newsletters and product restocks. You can also personalize a range of features, or duplicate previous emails to maintain a consistent brand. 

Shopify’s solution also allows you to segment your emails to make sure you reach the right customer with the correct message. You can import customer lists direct to Shopify, and automate your campaigns to reduce the number of repetitive tasks your teams need to do. 

Pricing

Shopify starts with a pretty generous free plan for its email marketing solution. You can send up to 10,000 emails for free each month. After that, you’ll pay another $1 for every additional 1,000 emails you send. There are absolutely no monthly commitments, and you’ll have access to a range of features.

The app is completely free to install too, with no hidden fees or setup costs, so you can get stated almost straight away. 

5. GetResponse

GetResponse has been around since 1998. The company is focused on helping you create email marketing campaigns that drive conversions. GetResponse is a robust platform with features like landing pages, webinars and a CRM.

This platform also offers Deep Data integration with Shopify so you can easily sync your customer information, order and product data. Based on that information, you can then make use of advanced segmentation and tagging, and automated campaigns.

Pricing

GetResponse offers 4 pricing plans. For each plan, you can choose between monthly, yearly, and biennial billing cycles. Each plan also offers a free 30-day trial.

• Basic — the Basic plan includes email marketing features, autoresponders, landing pages, 1 sales funnel, Facebook ads, the ability to sell products, and unlimited lead funnels. The price for this plan is $15/month for 1000 subscribers on monthly billing.
• Plus — the Plus plan includes everything on the Basic plan as well as automation builders, webinars and webinar funnels, contact scoring, sales funnels, and the ability to add 3 collaborators. The price for 1000 subscribers on a monthly billing cycle is $49/month.
• Professional — this plan includes all of the above features plus unlimited automations, paid webinars, on demand webinars, and up to 5 collaborators. The price for this plan is $99/month for 1000 subscribers on monthly billing.
• Enterprise — the Enterprise plan includes all of the features found in Professional plan as well as a dedicated account manager, email campaign consulting, deliverability consulting, and more. The price for this plan is $1199/month for more than 100000 subscribers.

👉 Read our GetResponse review.

👉 Check out our GetResponse pricing guide.

6. Klaviyo

Klaviyo is an email marketing service created specifically for e-Commerce stores. This makes it a great choice for any Shopify store owner. Klaviyo offers the ability to create sign up forms and integrate them seamlessly with your Shopify store. It automatically syncs customer data so you can follow up at the right time with personalized shopping and product recommendations.

You can easily add products into each and every email campaign you send. Their email builder tool uses a drag and drop interface so you can easily add various blocks into your email campaigns and automations.Klaviyo also offers the ability to use segments to target your Facebook advertising campaigns.

Klaviyo offers robust automation workflows and segmentation and modern-looking email templates. You can build automations from scratch or you start from a premade automation workflow and save time. In addition to that, Klaviyo also makes it easy to see how much each customer spent, and use data science to predict when they’ll make another purchase.

Pricing

Klaviyo offers separate pricing plans for email, SMS, and a combination of email and SMS features. You can calculate the cost by entering the number of subscribers you currently have. Their email plans break down as follows:

• Free — they do offer a free tier which allows you to have up to 250 contacts and send up to 500 emails.
• Paid — if you have more than 250 contacts, you’ll pay $20/month and can send unlimited emails. Paid plan comes with email and chat support. Pricing goes up the more subscribers you have.

Who is it Best For

Given that they market themselves as the email marketing platform for ecommerce, Klaviyo is a great choice when it comes to email marketing services for Shopify. It’s suitable for both smaller and larger stores, especially since they don’t group and limit their features into different plans.

👉 Read our Klaviyo review.

7. Sender

Sender is a simple and straightforward email marketing app, used by some of the biggest companies around the world, including Honeywell, Deloitte, and even Disney.

Available to access within the Shopify app store, Sender makes it simple to create a host of engaging and attractive emails for your brand. You can send follow-up emails after your customers opt-in to your mail list, or issue confirmation emails to clients when they make a purchase.

The drag-and-drop builder comes with a host of beautiful templates to choose from, all of which are responsive, and can be adapted using HTML. Sender is also an effective marketing automation platform, which allows companies to create email series to send to customers based on different triggers. Built-in analytics solutions also ensure you can keep track of the metrics most important to your business over time.

Not only is Sender a great email marketing software for small businesses, but it can also be used to connect with clients in other areas too. For instance, you can use SMS messages to upsell, cross-sell, or simply inform customers about new products.

Pricing

Sender has a free forever plan available which allows for up to 2,500 subscribers, and 15,000 emails per month. You’ll get basic email automation features, but all of your messages will also feature Sender branding. Other options include:

• Standard: Starting at $8.33 per month: All the features of free with custom branding, multi-user access, Google Analytics tracking, SMS campaigns, custom DKIM settings and SPAM checking included.
• Professional: Starting at $29.17 per month: All the features of Standard plus free SMS and MMS, animated countdown timers, advanced automation, and a dedicated IP address.
• Enterprise: Custom pricing for everything in Professional, plus unlimited emails, dedicated success manager support, advanced user permissions, a service level agreement, activity logs for auditing, SSO, and phone support.

You can also opt to pay individually for SMS or email credits on a pay-as-you go basis. For instance, you can purchase credits for 5,000 emails for $29.

8. Campaign Monitor

Campaign Monitor has been around for quite a while. They have straightforward tools and automations that allow you to engage and nurture their subscribers. Their integration with Shopify is easy to set up. Campaign Monitor offers drag and drop email builder as well as pre-made email templates. You can send both email marketing campaigns as well as transactional emails.

Your customer data with Shopify syncs with Campaign Monitor so you can easily segment your list and build automations that send personalized emails. You can also create powerful customer journeys with actions and more timely emails.

Pricing

Campaign Monitor offers four pricing plans. You can pay monthly and pricing is based on the number of subscribers you have in your account.

• Free — Campaign Monitor offers a free plan that allows you to test out their service. You can use the free email templates to send an email campaign to 5 subscribers.
• Basic — the Basic plan includes all core marketing features and allows you to send up to 2500 emails per month. You’ll also get access to insight analytics suite, and basic marketing automation. This plan is priced at $9/month for 500 subscribers.
• Unlimited — this plan includes everything from the Basic plan as well as the ability to send unlimited emails. You’ll also get access to time zone email sending, countdown timers, unlimited spam testing, and advanced marketing automations. You’ll pay $29/month for 500 subscribers.
• Premier — the Premier account includes all of the above features as well as premier email and phone support, prebuilt engagement segments, advanced link tracking, send time optimization, and the ability to lock certain sections of the email builder. If you have 500 subscribers, you’ll pay $149/month.

Who is it Best For

Campaign Monitor is best suited for medium-sized and larger stores, although if you’re on a budget, their Basic plan is not terribly expensive.

👉 Read our Campaign Monitor review.

9. ConvertKit

ConvertKit appeals to bloggers and content creators however, it does offer some interesting features for online store owners. It has a simple integration with Shopify and you can sync your customer data with it. You can tag each customer when they make a purchase and create subscriber segments and automations based on those tags.

ConvertKit also offers the ability to create landing pages, sign up forms, and build visual automations. In addition to that, when you sign up for their email marketing platform, you’ll get access to their community as well as their Creator platform which offers free courses centered around launching a business and your first digital product.

Pricing

ConvertKit offers 2 plans to choose from. You can pay monthly or annually and get two months free.

• Free — the Free plan is limited to 500 subscribers. You can send regular email campaigns, create forms and landing pages but you can’t create or trigger automations and sequences. While you can manually add your forms to Shopify, direct integration is not available on the Free plan.
• Complete — this plan unlocks all the features available in ConvertKit. You can create automated sequences, build visual automations, set up a custom domain, manage more than 1000 subscribers, and benefit from direct integrations. The pricing for this plan starts at $29/month for 1000 subscribers and it also includes a free concierge migration if you’re coming from a different email marketing provider.

Who is it Best For

ConvertKit’s main selling point is focus on storytelling. As such, it’s not a top tier pick when it comes to email marketing services for Shopify. However, it’s a good choice if you have a smaller store with simple inventory.

👉 Read our ConvertKit review.

10. MailerLite

MailerLite is another relative newcomer onto the email marketing scene but it offers a lot of great features. For starters, you can integrate MailerLite and Shopify with an API key and sync all your customer data with it. MailerLite will also create segments based on your customer behaviour which facilitates sending more personalized email marketing campaigns.

MailerLite also offers email automation features and a drag and drop interface for building out your email campaigns. You can embed surveys, deliver email campaigns based on time zones, automatically include your blog’s RSS feed, and insert your products directly into your newsletters.

Pricing

MailerLite offers monthly and annual plans. Plans are priced based on the number of subscribers you have. Annual plans come with 30% savings.

• Free — the Free plan allows you to have up to 1000 subscribers and send up to 12000 emails per month. You can create automations even on the free plan and A/B test your emails. The free plan includes only email support and you can use their pre-made email templates.
• Premium — the premium plan includes all of the above features along with the ability to automatically resend email campaigns to subscribers who didn’t open or click the first time round. You can also remove the MailerLite logo and get access to more advanced stats. Pricing for the premium plan is based on the number of subscribers you have and starts at $15/month for more than 1000 subscribers.

Who is it Best For

MailerLite is ideal for beginners as well as those who have a limited marketing budget. It’s easy to use and offers the right amount of automations and features for anyone looking for an email marketing service that works nicely with Shopify.

👉 Read our MailerLite review.

👉 Check out our MailerLite pricing guide.

11. Drip

Drip is another email marketing service created specifically for e-Commerce stores. This platform stands out for its ability to create automations for even the littlest actions taken by customers. For example, you can create automations when a customer views a product, creates or deletes a checkout, places or cancels an order and more. You can also create automations based on specific data such as total amount spent, what product or brand they bought, and similar.

Drip also offers tailored recommendations for your store based on customer behavior. You can create abandoned cart automations, welcome series automations, and more. In addition to that, Drip has cross-channel marketing features and detailed analytics that include standard email stats as well as revenue stats.

Pricing

Drip offers a 14-day free trial. Pricing is based on the number of subscribers and all features are available even on the cheapest plan. Each plan includes customer insights, behavior and event tracking, customer segmentation, revenue attribution, multi-channel automations, chat and email support, and access to MyDrip learning hub.

• You’ll pay $49/month for 2000 subscribers
• You’ll pay $122/month for 3000 subscribers
• You’ll pay $184/month for 5500+ subscribers

Who is it Best For

Given that they are focused on ecommerce platforms, Drip is a great choice for medium and large stores who aren’t concerned about their budget.

👉 Read our Drip review.

12. ActiveCampaign

ActiveCampaign prides itself on offering everything you need to automate your entire customer experience. It offers email marketing automations, customer scoring, conditional email content, and more.

It offers Deep Data integration with Shopify so your customers details are immediately synced with ActiveCampaign. You can easily view their past behaviours in your store and use that knowledge to segment your list and create automations. ActiveCampaign also integrates with your site so you can easily send campaigns based on customers who return to visit your site.

Pricing

ActiveCampaign offers four different pricing plans. Each plan comes with a 14-day free trial. You can pay monthly and annually. Pricing is based on the number of subscribers.

• Lite — the Lite plan includes unlimited sending, email marketing automation, chat and email support, and up to 3 users. The price for this plan is $15/month paid annually for 500 subscribers.
• Plus — the Plus plan includes everything from the Lite plan as well as Facebook custom audiences, lead and contact scoring, SMS marketing, dynamic content, and up to 25 users. The price for this plan is $70/month for 500 subscribers.
• Professional — this plan includes everything on the Plus plan. Extra features include predictive sending and content, customer attribution and path to purchase, site messaging, split automations, one-on-one training sessions and email marketing consultations. The price for this plan is $159/month for 500 subscribers.
• Enterprise — this plan includes all of the above features as well as a dedicated account manager, custom email domain, free social data for your subscribers, and unlimited users. The price is $279/month for 500 subscribers.

Who is it Best For

ActiveCampaign is a robust solution, perfect for medium to large stores who need complex automations and want to segment their lists in great detail.

👉 Read our ActiveCampaign review.

👉 Check out our ActiveCampaign pricing guide.

Ready to find the best email marketing service provider for your Shopify store?

We hope that after reading this article, you have a better idea of which platform is the best email marketing provider for Shopify!

This is just a handful of the options available for creating your email newsletters. The ideal Shopify integration for you will depend on the kind of functionality you need, your budget, and your subscriber number. 

While finding the best Shopify email marketing apps might seem like a daunting task, investing a little time and effort into getting the right option could be a powerful way to boost your business. Welcome emails, cart abandonment emails, win back messages and more all give you more opportunities to nurture and convert your customers. 

Remember, you can always try some of the free options mentioned above to get a taster of the functionality and customer support before you commit to a paid plan.

Have you ever used any of the platforms we've listed in this article? If so, we would love to hear your thoughts in the comments below. Happy emailing!