Aanlyn verkoop: waarom u webwerf belangriker is as u produk

As jy inteken op 'n diens vanaf 'n skakel op hierdie bladsy, kan Reeves and Sons Beperk 'n kommissie verdien. Sien ons etiese verklaring.

Baie kommersiële webwerwe is te produkgeoriënteerd. Daar is tot op 'n stadium niks regtig daarmee verkeerd nie. Jy wil seker maak dat mense verstaan ​​wat jy verkoop en hoekom hulle dit moet hê. Ongelukkig is dit waar baie webwerf-eienaars dinge verkeerd kry. Hulle vertoon die produk, maar versuim om voldoende besonderhede te verskaf oor hoekom die verbruikers dit sou wou hê. Dit is miskien gebaseer op die aanname dat hul produk so groot is dat dit geen verduideliking nodig het nie.

In truth, you always need to provide as much detail as you can.  There are all kinds of “experts” out there telling you that internet users have short attention spans and they don’t want too much informatioon, en al daardie soort nonsens. Dit is regtig net dit—nonsens!

If users really had short attention spans, they wouldn’t spend ten minutes watching a video to get the same informatioon wat hulle in 30 sekondes of minder kon gelees het. Die werklike verskil is dat die meeste mense dit makliker vind om 'n boeiende video te maak as om 'n boeiende werfkopie te skryf.

So don’t listen to that seriously bad advice telling you that users don’t want information.  They most definitely do, and the number one complaint most users will have is that your site doesn’t effectively answer their questions.  More often than not, this will cost you a sale.

Don’t use that old “used car salesman” trick of hiding the price or other important information in the misguided belief that it will encourage people to contact you by email with questions.  It simply doesn’t work that way 99% of the time.

Die waarheid is dat jy nooit te veel in kan hê nieformation, but you definitely can have a situation where you don’t give enough information.  That’s really bad for the bottom line of your business because it’s costing you sales and driving potential customers to your competitors.

In plaas daarvan dat dit produkgerig is, moet u webwerf gebruikersgerig wees. U moet seker maak dat die gebruikerservaring van u webwerf so maklik moontlik is. U moet seker maak dat die ervaring positief is. U kan dit doen deur:

  • As u die vrae wat gebruikers oor u produk mag vra, kan verwag
  • Verskaf soveel moontlik inligting oor u produkte as moontlik
  • Altyd op hoogte van die prys
  • Maak dit maklik vir kliënte om u verkoopsplatform te vertrou
  • Maak dit maklik vir kliënte om hul aankope te voltooi
  • Lewer gehalte na-verkope diens

Now that we’ve defined those important steps, let’s take a more detailed look at each one.

Antisiperende vrae

This doesn’t necessarily mean creating FAQ entries (though that’s certainly a good idea).  You can also answer potential questions directly in your site copy or product descriptions.  It just means thinking about what features your customers are looking for, what objections or worries they may have, and so on.  Then you simply address those points as efficiently as possible.

Verskaf besonderhede

Skimping on details is an amateurish mistake based on the results of market research.  That entire industry is sketchy at best, because you always have to remember they’re in the business of skewing results to get desired outcomes.  Why should you expect that they don’t bias their own research as well?  The truth is that most of what they suggest about typical users is not measured in a typical environment, and therefore it’s not really reliable.

Die meeste gebruikers verkies om soveel moontlik besonderhede te hê oor enigiets wat hulle oorweeg om te koop. Hulle sal nooit hou dit teen u omdat u te veel besonderhede verskaf, maar hulle kon avoid buying from you if you don’t give enough details.  Often when a customer declines to buy from you, they won’t tell you why, and often they won’t even know why.  But the reason is you left them with unanswered questions, and so they didn’t commit to making a purchase immediately.  Once a customer has left your site, it will often be their last visit.

Vooruit wees

Not providing the price is seen as a sleazy and sneaky tactic.  It’s universally disliked by all consumers and the assumption they’ll tend to make is that your price must be too high for the quality of what you’re offering, or you wouldn’t have any hesitation to disclose it.

Therefore unless the consumer genuinely has no care how much the cost is (which is becoming increasingly rare), you may lose the sale.  In most cases the consumer will only return to you if they have exhausted all other possibilities, including purchasing from somebody else at a higher price than you would have charged, simply because that other entity wasn’t so reticent about declaring the price.

Gebruik 'n betroubare platform

Wanneer u verkoop, moet u verkoopplatform identifiseerbaar wees as 'n diens wat verbruikers kan vertrou. Gewoonlik moet dit gekoppel word aan 'n groot aanlyn betalingsdiens soos Skrill, PayPal of WorldPay, of dit moet gekoppel wees aan 'n belangrike bankdiens met 'n bekende naam.

An example of the direct opposite of this is asking users to mail a money order to your post office box.  You won’t make many sales if you present an unprofessional checkout experience.

Maak Checkout maklik

The actual experience of buying should be simple and straight-forward.  If your offer is going to include an upsell, it’s often better to include that as a separate after-sales transaction.  In other cases it is acceptable to put it once (and only once) directly after the checkout button and before sending the user through the payment gateway.

'N Goeie voorbeeld hiervan is die manier waarop Agoda gebruikers die geleentheid bied om hul kameraankope teen 'n spesiale prys op te gradeer net voor die finale afhandeling. Die rede waarom dit werk, is omdat Agoda dit die klant baie maklik maak om die besluit te neem en die aanbod te aanvaar of te weier, en hulle doen dit op 'n manier wat nie opvallend lyk nie.

Gee kwaliteit na-verkope diens

This means at the very least that you acknowledge the customer’s purchase and thank them for their business.  You should also make every effort to ensure the customer has nothing to complain about.  Ship products promptly and do everything you have promised to do.  If there is any reason why you’re not able to do everything exactly as promised, get in touch with the customer and explain the situation to them.  If possible, offer them some sort of compensation for their trouble, as this will only serve to boost your reputation from a situation where it might easily have suffered.

Geen van die bogenoemde idees is buitengewoon moeilik om te implementeer nie, en u sal beslis baat vind by die implementering van hierdie advies. As u die klant eerste stel, sal u pogings gewoonlik beloon word.

Kommentaar Kommentaar

Lewer Kommentaar

Jou e-posadres sal nie gepubliseer word nie. Verpligte velde gemerk *

Gradering *

Hierdie webwerf gebruik Akismet om spam te verminder. Leer hoe jou opmerking verwerk is.