'N Handleiding vir die neem van produkfoto's op die regte manier

As jy inteken op 'n diens vanaf 'n skakel op hierdie bladsy, kan Reeves and Sons Beperk 'n kommissie verdien. Sien ons etiese verklaring.

Here’s a job title you never thought you would have you considered starting your ecommerce store: photographer.

Sure, you would have expected to be an accountant, marketer, salesperson, designer, and some of the many other roles you would have to fill, but photography is something most ecommerce marketers don’t think of.

But studies show that photos have a tremendous impact on sales, so it’s important that you learn how to take product photos.

Unfortunately, small and midsized ecommerce businesses don’t have tons of money to spend on a fancy product photographer. Luckily, we have some product photography tricks to make your photos beautiful, somewhat easy to take, and inexpensive.

Voordat u aanhou lees, as u geld het en in professionele produksiefotografie wil belê, laat ons 'n lyn los, and we’ll help you find the right partner for you.

So is dit:

Use the Right Photography Equipment (It Doesn’t Have to Be Expensive)

Here’s a super simple list of the main equipment you need:

  • Tripod
  • Wit agtergrond
  • Beligting
  • N kamera

Sommige ander dinge soos band en lense kan help, maar dit is die belangrikste elemente van u fotostudio.

The tripod will depend on your camera, and the white backdrop can be anything from white sheets to white poster boards. We’ll also talk about lighting below.

If you plan on using an iPhone, you’ll most likely want to download an app like VSCO Cam om professioneel beelde te skep.

anderwise, beveel ons aan om 'n verbruikers-DSLR-kamera te koop, aangesien dit pragtige foto's moontlik maak, en jy kan een kry vir minder as $400, en dit sal instellings hê vir skerper foto's.

Stel u kamera voor vir produkopnames

As dit kom by die neem van foto's van u telefoon, hang die kwaliteit van u foto hoofsaaklik af van hoe goed die kamera is.

Since phones get updated a lot, we won’t go through our favorite options right now, but I’ve found that Android phones usually have more powerful cameras. That said, you can make some killer product photos with an iPhone.

After you get the right phone, there’s not much to do in terms of adjusting camera settings. Like mentioned before, you might want to find a great app for cleaner product shots (and maybe a physical lense,) but the default camera settings are fine.

But if you have a DSLR camera it’s a totally different story. After all, it’s naive to invest in a DSLR if you’re not going to configure it properly.

Daarom beveel ons aan om hierdie wenke te volg:

  • Stel u witbalans so in dat die omgewing presies dieselfde Kelvin-temperatuur as u beligting het.
  • Having the right aperture is a big deal for product photos. Stick to an aperture of f8 or f11 so that your products are in focus. If you stray into a wider aperture, like f2.8 or f4.5, you’re going to notice that some products don’t look as crisp.
  • Vermy 'n groothoeklens. Dit sal u produkprente slegs uit fokus laat lyk.

Don’t Forget to Perfect Your Lighting

Baie fotograwe sal argumenteer dat die belangrikste deel van 'n fotosessie, veral vir produkfoto's, die beligting is. U kan 'n rommelagtige kamera met die regte beligting en agtergrond respekvol laat lyk.

Here’s our step-by-step process for setting up an affordable (less than $100,) and beautiful lighting configurations:

  1. Die regte agtergrond moet eintlik meer as 'n vakkie wees. Koop dus 'n ligte tent of maak u eie met behulp van lakens of wit plakkaatbord. U kan die plakkaatbord op 'n duidelike opbergkas op sy sy plak.
  2. Konstrueer u ligte met bevestigings en gekleurde 5000K-gloeilampe van 'n hardewarewinkel. U benodig gewoonlik net twee wat aan die bokant van u boks gemonteer is, sodat hulle van beide kante, van links en van regs, na binne wys. Die belangrikste reël is om seker te maak dat albei ligte dieselfde krag het.
  3. U kan ekstra ligte byvoeg as u wil, maar die minimum is twee van links en regs.
  4. Consider the colors in your product. You’re looking for contrast here, so if you have a white item, use a darker backdrop. It’s best to Google for the same item to see what professionals are doing with their stock photos.
  5. If the item is meant to be in action (or worn) you may need to make a larger lighting area for a model. It’s also a good idea to have a studio photo and an outdoors photo for the customers to see what it looks like in different environments.

Maak u foto's akkuraat en volop

You’re not trying to trick your customers. That’s a recipe for a bunch of returns.

Daarom wil u verskeie foto's vanuit verskillende hoeke en situasies hê. Dit hang af van die tipe produk, maar 'n telefoonhoes moet verskillende skote uit elke hoek hê.

Then, you’ll want one with the case actually on a phone and in someone’s hand.

Grabbing multiple angles can be done in two ways. You can move the product itself around the staging environment or take the camera off the tripod to move around yourself. I’d suggest doing both and seeing how they come out.

Maak u foto's skoon deur te wysig

If you’re using a DSLR camera, or something similar, we recommend shooting in RAW, because of the format’s flexibility while editing.

As u RAW opneem, oorweeg die volgende sagteware om u foto's skoon te maak, onvolmaakthede uit te knip en beligting aan te pas indien nodig:

As u nie in RAW skiet nie, Pixlr is u beste gratis opsie. Photoshop is ongelooflik, maar super duur (Gimp is egter 'n gratis alternatief).

Neem u foto's in die hoogste moontlike resolusie (sny later af)

When you’re working with platforms like Volusion, Shopify, en WooCommerce, het die winkelvormsjablone gewoonlik 'n spesifieke groottevereiste vir produkfoto's.

Some people don’t realize this, so they take beautiful photos, upload them, then see that the image has either been degraded or stretched out.

In order to avoid such situations, start by shooting your images as large as possible. For instance, a camera might shoot all the way up to 4416 x 3312 pixels. This is perfect for editing and resizing since you won’t lose much quality by shrinking the photo.

However, taking a photo that’s too small and stretching it out, or making it bigger, can cause huge problems. So, start with the largest image you can. This also helps with zooming tools, since the higher quality images reveal more detail on your products.

After that, you’ll most likely have to crop the photo. That’s actually good news since you have to make it the right size for your theme. Crop the image so that all sides have exact space, then try to hit the right dimensions with your crop.

Die meeste temas vanaf platforms soos Shopify en Bigcommerce vertel wat die resolusie van u produkfoto's moet wees.

Oorweeg dit om die agtergrond tydens redigering te verwyder

Shopify het gevind dat 'n beduidende deel van sy professionele fotograwe die agtergrond tydens redigering verwyder het.

Hoekom is dit die geval?

Omdat u die lêergrootte drasties kan verminder, moet u ontslae raak van skaduwees, merke of ander afleidings en maak dit 'n perfekte deursigtige of wit agtergrond.

Although the following photo looks pretty nice, it’s going to be tough to make changes without a solid colored background.

Gebruik u beskrywing vir leiding

Alles wat u op 'n produkbladsy noem, moet in die vorm van 'n beeld onthul word.

Het u produk belangrike afmetings wat op die bladsy vertoon moet word? Hoekom wys hulle dit nie op 'n foto nie?

Praat die spesifikasies oor koorde en adapters vir 'n rekenaar? Dit moet ook 'n eie prentjie hê.

Huur 'n fotograaf via 'n betroubare program

Taking perfect product photos may sound far too intimidating for you. Although we encourage you to try these tips (you shouldn’t end up spending more than $200 for the setup and you can use the phone you have now) you also have the option to outsource your photos to a professional.

As jy nodig het professionele produkfoto's op 'n herhalende manier, Drop ons 'n lyn, and we’ll help you find the right partner for you.

Is u gereed om produkfoto's op die regte manier te neem?

As jy is Opstarten u e-handelsonderneming, moet u 'n goeie fotograaf word.

It may not be one of the tasks you immediately want to put on your list (considering you’re also a marketer, customer service rep, accountant, and salesperson,) yet taking your own photos the right way is a great route to saving money and improving the number of sales you get on your website.

Daarbenewens leer u 'n nuwe vaardigheid wat gebruik kan word vir u huidige en toekomstige aanlynondernemings. Dit is veral belangrik vir handelsmerke met honderde produkte, of artikels wat konstant vrygestel word.

Namate u groei, betaal u moontlik vir 'n huis- of vryskutfotograaf.

In die algemeen is die neem van gedetailleerde produkfoto's 'n belangrike element om vertroue op te bou en u handelsmerk te ontwikkel.

Laat weet ons in die kommentaar hieronder as u vrae het oor die neem van produkfoto's.

Joe Warnimont

Joe Warnimont is 'n in Chicago gevestigde skrywer wat fokus op e-handelsinstrumente, WordPress en sosiale media. As hy nie visvang of joga beoefen nie, versamel hy seëls op nasionale parke (alhoewel dit veral vir kinders is). Kyk na Joe se portefeulje om hom te kontak en vorige werk te sien.

Kommentaar Kommentaar

  1. Louise Rodgers sê:

    hey Joe,

    Mooi geskryf en beskryf. Dit sal baie nuttig wees vir die beginner soos ek wat pas by e-handel aangegaan het.
    Louise Rodgers

    1. Bogdan Rancea sê:

      Dankie Louise!

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