Hoe om die beste agentskap vir e-handel in 2023 te huur: 'n volledige gids

Kies elke keer die regte e-handelsagentskap

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There comes a time in any ecommerce seller’s journey where you’ll want to ramp things up a notch and enhance your online presence.

Daar is baie maniere om dit te doen - om te belê in bemarkingsveldtogte met 'n hoë omskakeling, die ontwikkeling van SEO-strategieë, die verbetering van u webontwerp, ens.

Although these methods are effective, they’re daunting tasks – especially if you don’t have any experience in these areas. But, whether you’re just starting out, or you’re an online selling veteran, outsourcing these kinds of jobs can be a considerable financial outlay.

Dit is hier waar 'n digitale e-handelsagentskap handig te pas kom.

If you don’t have the time or know-how to handle every aspect of your online business, harnessing their expertise and skills is usually the best way to go.

So, in this article, we’re looking at what an ecommerce agency does, how they can help you, and how using an agency differs from hiring an employee.

That’s a lot to cover, so let’s jump straight in!

What’s a Digital Ecommerce Agency?

For the uninitiated, a digital ecommerce agency is a third-party team your brand hires to help grow and scale your business. Typically, you’ll employ an ecommerce agency to assist with specific tasks you and your in-house team members don’t have the time or skills to tackle.

Geen twee agentskappe is dieselfde nie. Sommige fokus op kreatiewe dienste, ander spesialiseer in spesifieke bemarkingskanale of tegnieke, terwyl ander met verskeie kundigheidsareas spog.

Om die regte agentskap vir u te vind, stel ons voor dat u al die poste lys waarmee u hulp nodig het en u navorsing beperk tot agentskappe wat in hierdie gebiede spesialiseer.

Hoe kan 'n agentskap help?

There are plenty of ways an eCommerce agency could help you, so we’ve outlined a few of them below:

Toegang tot up-to-the-minute advies

When it comes to the latest industry trends, high-quality agencies stay ahead of the curve. So you can be confident you’ve got access to cutting edge approaches to help you run your eCommerce business.

Top Tip: To ensure your agency boasts this kind of knowledge, ask whether they have any materials or resources they’ve compiled. This is just one way they can prove they’re researching and adopting all the latest systems and trends.

Geniet 'n buitestaandersperspektief

As entrepreneurs, we often suffer from ‘tunnel vision’ – don’t worry, we’ve all been there. That’s why an outside opinion is imperative for getting a fresh perspective on how to enhance your business.

Tegniese kundigheid

An eCommerce agency doesn’t (or shouldn’t) sell generic out-of-the-box tech. Instead, they’ll offer a customized stack to help meet your broader business objectives.

Top Tip: Before hiring an agency to create software, inquire after their certified partners – as it’s likely, these platforms will be the ones to developing your tech stack.

Voordele van die huur van 'n SEO-agentskap vir e-handel

Die huur van 'n e-commerce SEO agentskap is baie, veral die volgende:

Toegang tot kundigheid

Agentskappe wat spesialiseer in search engine optimization (SEO) huur tipies kundiges en bied / moedig hul SEO-voordele aan om in voortgesette opleiding te belê. 'N Agentskap van hoë gehalte sal hulle daartoe verbind om hul vaardighede te ontwikkel om op datum te bly met die nuutste tegnieke. Dit verseker dat hulle die kundigheid het om kliënte te help om voor hul mededingers te storm.

SEO Bemarkingstrategie

A top-notch SEO agency will create a specific strategy for your business – one that brings you a step closer to meeting your business goals. Of course, these targets will vary depending on the nature of your business, so double-check your prospective agency is willing to analyze your business type and goals. That way, they’ll have all the info they need to tailor-make an SEO strategy that meets your exact requirements.

For example, if you want an SEO strategy for your ecommerce website, the processes, tools, and techniques will significantly differ from the ones used to drive traffic to a photographer’s blog or a non-profit organization’s website.

U aangepaste strategie moet in frases opgedeel word, en hierdie fases moet opgedeel word individual tasks. This enables a clear picture of what work’s to be done and when it’ll be completed by.

Verslagdoening en ontleding

Successful SEO strategies hinge on collecting and analyzing data. Without a firm grasp of where you’re already ranking on search engines (i.e., Google), there’s no way of establishing whether the strategy you’re implementing is helping you to improve!

This is where outsourcing your SEO analytics and reporting to an agency specializing in this field is a real asset. Not only will you save yourself tons of time, but you’ll also receive actionable insights as to how your current SEO strategies could improve.

Die voordele van die huur van 'n ontwerpagentskap vir u e-handelswebwerf

Design is no longer just about printed promotional materials or logos. Instead, it’s the cornerstone of establishing brand identity. It’s the visual language your company uses to communicate with its audience.

Often, customers form their first impressions about your brand based on the look and feel of your content alone. In fact, 38% of website visitors won’t engage with online content if it’s unattractive. On top of that, 48% say a website’s design is the most crucial factor in determining a business’s credibility.

Al wat te sê, webontwerp is van belang.

If creativity isn’t something that comes naturally to you, a design agency could help finetune your online graphics. In light of that, here are just some of the perks of working with design agencies…

Skep 'n samehangende handelsmerkidentiteit

As we’ve just alluded to, your brand identity consists of a variety of elements that are easily overlooked.

Dit kombineer die gebruik van:

Al die bogenoemde gels saam om 'n samehangende visuele taal vir u handelsmerk te vorm.

Ontwerpagentskappe spesialiseer in die skep van stylgidse wat uniek is aan u handelsmerk, sodat u besigheid hul eie visuele identiteit kan vestig. Om dit reg te kry, is uiters belangrik, want dit waarmee kliënte jou sal vereenselwig.

But, don’t let that scare you – instead, see it as an exciting opportunity to wow them with your personality and professionalism.

Ontwerpagentskappe is goed vertroud met hoe om handelsmerkwaardes te kommunikeer. Oor die algemeen straal die bruisende, ronde ontwerpe 'n gevoel van plesier en vriendelikheid uit, terwyl donkerder kleure en 'n gestruktureerde uitleg betroubaarheid en professionaliteit uitdruk.

Of course, web design is far more nuanced than that – which is where a professional design agency is worth its weight in gold. They’ll know how to translate your brand’s identity into visuals so that your audience can form the right opinion about your business before reading a single word of your website’s copy.

Skep die regte indruk

While good design uplifts your brand’s standing in the eyes of your customers, the lousy design will most certainly be its downfall.

Dikwels dui 'n slegte webwerf op goedkoopheid en 'n gebrek aan begrip. Nie een van hulle inspireer vertroue nie!

It’s also worth remembering that high-quality website design goes hand-in-hand with positive user experience. Web design strategists know which contrasts to use for the best readability, which colors draw the eye for a higher conversion rate, and which layouts communicate your content marketing efforts the best.

Verbeter u digitale bemarkingspogings

Goeie ontwerp trek die oog. Die beste internetbemarkingsveldtogte staan ​​visueel uit en is onmiddellik onvergeetlik. Jou grafiese ontwerpe moet saam met jou kopie werk om omskakelings te bevorder. Anderwise, kan selfs die grootste toonhoogte of konsep misluk.

Die voordele van die huur van 'n webontwikkelingsagentskap vir u e-handelswebwerf

Of jy nou gebruik Shopify, Magento, WordPress, or whatever other ecommerce platforms to run your online store – it’s your portal to the world. So, if you want to provide a top-notch shopping experience, you’ll need to present a beautiful and easy-to-navigate website.

Here’s how hiring a web development agency ensures you make the most out of your online storefront.

Professionele webontwerp

Today, there’s a multitude of intuitive webwerf bouers op die mark. Alhoewel die sjablone wat met sulke sagteware voorsien word, dikwels glad en modern is, kan dit 'n uitdaging wees om hulle te laat lyk net soos u wil.

Unless you have the coding know-how to bring your vision to life, you’ll be limited to whatever functionality your e-commerce solution provides. This is where a web design agency comes in handy. They boast the skills to create a top-notch website with cutting-edge design and flawless functionality. This sort of quality is difficult to achieve without the help of professional designers.

Gebruik 'n kragtige aanlynstrategie

'N Webwerf moet meer doen as goed lyk. Die kliënt reis you offer via your website is essential to leading customers to making a purchase. Web design agencies understand what’s necessary to create a seamless experience and should provide a strategic online plan that lays the foundation for long-term success.

A good designer will increase your ‘click-through’ rate by working with talented SEO specialists that employ search marketing techniques, coders, kopieskrywers en bemarkingskundiges om die uiteindelike digitale ervarings aan te bied.

Optimaliseer u webwerf vir die mobiele ouderdom

Die inkopie-ervaring verskuif voortdurend na mobiele toestelle. Daarom, a responsive webwerf is van kardinale belang - dit verwys na jou webwerf wat aanpas by die nouer en kleiner vertoon op 'n foonskerm.

'n Webontwikkelingsagentskap kan 'n probleemloos skep responsive website that looks great on all devices. So, you won’t have ecommerce clients clicking off your website due to its unprofessional technical design.

'N Betroubare webwerf bespaar u tyd en geld

If you risk building your website yourself, you might face problems later down the line. Needless to say, sites that don’t function as they should deter customers. If anything breaks, needs updating, or if you’re hacked, you’ll have to reinvest time, effort, and often money to fix it.

By investing in a web development agency from the get-go, you’ll get access to a reliable website from the start. This means less downtime, less frustration, and a more stable buying experience for your customers.

Voordele van die gebruik van 'n agentskap vir e-handelbemarkings teenoor die huur van 'n werknemer

You might be wondering: Why not just hire an employee that specializes in one of these aspects? If you’re planning to utilize SEO strategies, design, or web development continuously, this might be an excellent route to go.

Whether hiring an employee or an agency is best for you depends on your unique situation and requirements. So, let’s take a quick look at the benefits of hiring an employee to work in-house:

  • Hulle werk uitsluitlik vir u, dus (in teorie) moet u hul undiviaandag skenk.
  • Begroting is soms eenvoudig.
  • They’ll develop an intimate understanding of your brand, values, and objectives.

Wat e-handelwinkels betref, kan agentskappe egter meer voordele bied - veral op die gebied van SEO, ontwerp, webontwikkeling en bemarking. Hulle bied dikwels 'n mededingende voordeel.

So, let’s compare hiring an agency vs. an employee in a little more detail…

On-demand dienste is kostedoeltreffend

Let’s face it – hiring an employee costs money and time long before you pay them their salary. You’ll need to invest in the recruitment process and carefully examine applicants and credentials. This can cut into your own time (or your team’s) and, therefore, profit.

Once you’ve found the right candidate, you can set them to work on what they do best. However, some projects only last a short while. A website, once properly constructed, might only need occasional maintenance and redesign. There might not be enough work to justify paying an employee a full-time annual or even monthly salary.

On top of that, you’ll need to invest in:

  • Voordele en gesondheidsorg
  • The software and tools they’ll require to do the job.
  • 'N Werkspasie
  • Aanvanklike werwingskoste en aan boord

Aan die ander kant kan u agentskapdienste gebruik soos en wanneer u dit benodig net vir die duur van die projek wat u moet voltooi. Boonop is die salaris, wat u op 'n uur- of per projekbasis kan beding, nodig. As u slegs af en toe take het om uit te kontrakteer, is dit dikwels die goedkoopste roete om te neem.

'N Netwerk spesialiste bied groter kundigheid

Ja, 'n werknemer kan uitstekend wees in hul spesifieke veld. As u egter met 'n volledige diensagentskap werk, betaal u een prys vir toegang tot 'n breë netwerk van spesialiste. Agentskappe het dikwels 'n oorvloed van bedryfskontakte wat hulle in staat stel om 'n holistiese diens te bied - van webontwerp tot bemarkingsdienste, tot die optimalisering van u Amazon-produkinskrywings, tot PPC- en e-posbemarkingsadvies - daar is agentskappe wat dit alles dek!

Say, for example, you’re just working with an agency for their design services, and you need a copywriter or a social media marketer, they’ll probably be able to propose one to use. You may even be able to incorporate this as part of the project’s price. Also, as agencies consist of teams, one expert’s shortcomings are often leveled out by another colleague’s strengths – so there’s always a high chance you’ll receive a high-quality end product.

Aktiveer groter skaalprojekte van die begin af

'N Interne werknemer het net soveel ure om 'n projek te doen - hulle het immers net twee hande. Dit beteken dat as u 'n baie ambisieuse projek so vinnig as moontlik wil laat werk, kan 'n interne werknemer oorweldig word sonder die ondersteuning van 'n hele ontwerp- en bemarkingspan.

Agentskappe neem meer mense in diens en kan dus meer werksure wy aan projekte wat hulle benodig. U kan agentskappe huur om projekte van bykans enige grootte te voltooi sonder om u eie span te verskuif of nuwe personeel te huur.

Vermy kreatiewe uitbranding

As dit kom by take soos ontwerp en webontwikkeling, is 'n redelike mate van kreatiwiteit nodig om ware grootsheid te bereik. Alle ontwerpers wil die hart kreatief wees en is passievol daarmee om hul vaardighede te benut.

'N Werknemer wat in die huis werk, kan egter die heeltyd uitgebrand raak as hy met dieselfde beeldtaal en waardes werk. Gevolglik raak hulle soms ontnugter deur kreatiewe werk.

Also, if you’re only employing one in-house digital creative, their viewpoint is restricted to just their own. Without a full design-team in-house, they have to work within a creative echo chamber that might not always allow for agile, out-of-the-box thinking.

Agencies, on the other hand, work with multiple clients all the time. They complete projects and move on to the next, so their work features a refreshing variety. Consequently, they often bring a breath of fresh air to your campaigns and web presence. Also, as it’s likely they’re working as part of a team, they’re in a better position to bounce different ideas off of one another. They do this day in, day out, so they know how to put a variety of viewpoints to good use.

Moet u saam met 'n agentskap vir digitale bemarking werk?

There are many ways you could benefit from working with a digital ecommerce agency. Whether you’re hoping for assistance with your SEO, design, or web development, or whether you’re looking for help with your marketing campaigns – agencies afford benefits that hiring an employee might not. Most notably, a diversified talent pool, a fresh set of eyes, and more affordable and negotiable pricing.

If you’re just starting your ecommerce business, or you’re looking to drive conversions and improve your sales potential, looking towards a digital ecommerce agency might be the way forward.

Alhoewel dit 'n aansienlike belegging vir nuwe verkopers mag wees, sal die professionaliteit wat 'n agentskap van hoë gehalte behaal, help om u handelsmerk as betroubaar te bepaal.

Het u al voorheen by 'n digitale agentskap of enige soort digitale bemarkingsdienste gewerk? Indien wel, laat weet ons hoe u ondervind is in die kommentaar hieronder. Praat gou weer!

Rosie Greaves

Rosie Greaves is 'n professionele inhoudstrateeg wat spesialiseer in alles wat digitale bemarking, B2B en leefstyl betref. Sy het meer as drie jaar ondervinding om inhoud van hoë gehalte te skep. Kyk na haar webwerf Blog met Rosie vir meer informatioon.

Kommentaar Kommentaar

  1. Loopbaantoerusting sê:

    Dankie vir die deelformation saam met ons

    1. Bogdan Rancea sê:

      👍👍👍

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