HOW TO: Use Analytics and Research Before & After Opening an Online Shop

Today we're discussing how to properly use research and analytics before and after building your ecommerce business. First and foremost an ecommerce entrepreneur must profile target customers. For example, what are their current buying behaviors? What age groups are likely to purchase the product? What is their discretionary income? What percentage of this age group is currently buying online?

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How to Find the Right Voice and Create the Right Type of Content for Your New Shop

right voice content marketing

I had to find my own writing voice, nobody else volunteered to do it for me. I've built several online communities, blogs and web pages in the past to know how a different medium requires a different voice, but in the end it comes down to being able to take that voice and apply it to everything you write.

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Ways to Validate Your Niche for Less than $100 (Part 3 of 3) – Gift Card Incentive

validate niche gift cards

This is the third episode of our series on niche validation. You might want to read part one and two to get the whole picture. 

I recently spoke to Carl Thompson from pincollarshirts.co.uk. Carl quit his day job and was able to replace his income with sales from his online store. Carl's store sells a particular niche of men's dress shirts that have a pin connecting the collar where a tie would normally go. Click here to listen to Carl's journey.

Continue reading Ways to Validate Your Niche for Less than $100 (Part 3 of 3) – Gift Card Incentive

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