As an online or brick and mortar retailer, you’re constantly on the lookout for how to beat out your competitors. Sometimes this means lowering the pricing of a certain product, but other times it means boosting the perceived value of said product.
Regardless of your goals, price monitoring comes into play. The thing is, you’re not going to want to get into a race to the bottom with companies like Walmart and Amazon. It’s not often you’ll win, and it’s not going to help out anyone, including the customer/economy.
Therefore, price optimization comes into play, where you look at real-time pricing strategies from competitors and develop a sometimes manual (and sometimes automated) strategy for pricing that’s going to boost sales and make your customers happy.
Continue reading Upstream Commerce Helps You Outsell Your Competitors With Predictive Price Optimization & Much More
For some reason companies selling services feel like they must send out a invoice after the job is done. Sure, sometimes this can bring in more new customers, but what about being able to charge those who don’t need to see the work first. Or what about past clients who know you already do good work?
Service industries get stuck with invoicing, making it more probable their clients forget, or refuse, to pay them. Most of the time this isn’t fair at all, considering the average web design company or contractor is not out to scam every one of their clients.
Continue reading Selling Services Online Using Easy Digital Downloads
In 2017, less will be more. But maybe not in the way that you imagine.
We tend to always think in terms of “more,” which means that if we want to grow our business and generate “more” sales, we need to do be doing much more work.
In many cases though, this mindset leads to clutter and inefficiency. Along with this, it’s also important to be reminded of our constraints and accept that it’s likely impossible to greatly increase your marketing budget for 2017 unless you take on debt or raised external finance.
Continue reading 5 Ways To Sell More While Doing Less in 2017
Shopify has mainly been known as an “out-of-the-box” ecommerce solution, with a monthly payment plan and beautiful dashboard for managing your products, payments, shipping configurations and more. You’ve always had the opportunity to signup for the Shopify Lite Plan ($9 per month) in order to embed Shopify Buy buttons on your website. In short, running a Shopify store on WordPress has always been available. However, it’s recently gotten easier with the addition of a Shopify WordPress plugin.
Continue reading Shopify WordPress Plugin: How To Get the Best of Both Worlds
What’s the biggest regret most online businesses have when looking back? More often than not you’ll hear tales about how much more money they could have made if they just took the time to start collecting email addresses from customers. It’s the same tale for ecommerce stores and bloggers, along with brick and mortar stores with websites. Email lists and newsletters get people coming back to buy more, so it’s essential to have beautiful signup forms, analytics for understanding your best tactics and certain popup forms that are proven to increase conversions. We’ve reviewed a few email subscription form plugins in the past, but none of them get as much press as these guys, so please read our OptinMonster review.
Continue reading OptinMonster Review: Incredible Support and Analysis Features for a Simple Plugin