As a current – or soon-to-be – owner/manager of an ecommerce store, I'm sure I don't need to tell you much about the importance or value of email marketing for your business. Suffice it to say that email marketing has been proven to be one of the most profitable online marketing methods, without a doubt.
iContact happens to be one of the leading email marketing apps that you could consider using for your marketing operations. My review of this app follows in this article below.
Before going into the review though, I wish to quickly let you know that I also publish a section here dealing with ecommerce selling advice that you might find beneficial for your marketing operations.
Here is my review of the iContact email marketing app:
Trial Plan – a trial plan is offered under which, you are allowed to send emails to a maximum of 100 subscribers. The free trial account is good for 30 days at the end of which you must purchase one of the paid plans to continue using iContact.
Click here to create a free trial account.
Contact Manager – a basic email marketing app feature that iContact offers
List Segmentation – a useful feature that is available with the app
Template Selection – with a massive collection of over 600 ready-made templates, iContact really shines in this area
Template Editor – powerful template creation and editing features are available with the app. Basic editing can be done using an easy, WYSIWYG (What You See Is What You Get) mode while advanced level of editing is possible via raw HTML code
Image Hosting – another feature that is supported by the app
Social Media Marketing – one more highly beneficial feature that is powerfully implemented in iContact
Autoresponder – another useful email marketing feature that is available with the app
Surveys – one more value-added feature that is available
RSS Feed Integration – yet another feature that is supported by the app
Google Analytics Integration – another useful feature that is available
A/B Split Testing – an advanced marketing feature that is available with the app
Spam Score Checking – a critical feature for email marketing that iContact offers
Reporting/Stats – a variety of reports can be generated
The paid plans, based on the number of email contacts, start at $10/mo., increasing with the number of contacts.
If you have more than 15,000 subscribers, you need to request custom quotes.
Other Noteworthy Features
Of these, there is no shortage with iContact. Here is a partial list of noteworthy features offered by the app:
- Developer API
- Integration with a good number of popular ecommerce platforms such as BigCommerce, Magento and several others
- Integration with SalesForce CRM (Customer Relationship Management) platform
- Integration with Drupal CMS (Content Management System) platforms
- Integration with several forms and survey apps like 123ContactForm, FormGet, Optincrusher etc.
- Availability of iPhone, iPad and Android apps
As you would have noticed above, there is not even a single industry-standard email marketing feature for which iContact comes up short. On top of that, it comes equipped with lots of other features and functionalities not commonly found in this class of apps, as mentioned under the Other Noteworthy Features heading immediately above.
I'm sure many ‘power' users would be willing to pay premium prices for all the extras that the iContact package offers but its prices are just about at par with the industry average.
As the regular readers of my blog would know, I have reviewed a good number of email marketing apps in the past few weeks, including AWeber, ConstantContact, Customer.io, Klaviyo, MailChimp and several others. It is based on this – rather extensive – experience that I whole-heartedly recommend iContact for your email marketing operations.
You can start your free trial by clicking here.