This Week in Ecommerce #1

Ecommerce news

Every week I'm going through so many articles on ecommerce, so I thought I should share some of the most interesting titles with you. On a weekly basis. Here it is, our first round-up. In no particular order:

Mobile Now Accounts for 50.3% of All Ecommerce Traffic

This is pretty big news: Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. After looking at data from over 100,000 ecommerce stores that use Shopify, it has been discovered that 50.3% of traffic is coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers. It's a fact: mobile commerce is now the default way that people shop online. Keep this in mind.

Buying Stuff Within A Tweet Is Coming

If the rumours come true, you’ll soon be able to buy something straight from a Tweet. Twitter is reportedly planning to add buttons within tweets that say “Buy”, or similar, allowing users to enter payment information without leaving Twitter. The news follows other reports in January that Twitter is looking at building a marketplace on its platform. Read on if you want details about this potential new ecomm platform (!?).

You Can Now Shop Straight from Instagram

Long story short: fans ‘like’ and comment on product images in unprecedented numbers on Instagram. Social media users interact with brands on Instagram 58 times more than they do on Facebook, and… 120 times more than on Twitter. However, for retailers Instagram has proven difficult to monetize. The photo app doesn’t allow links on individual posts. Now, go figure.

Amazon

It looks like Amazon has sold no more than 35,000 Fire phones. Although the company doesn’t give sales data for its devices, figures from comScore and Chitika suggest only modest sales so far. If you don't know what I'm talking about, let me refresh your memory: Amazon’s Fire Phone was launched in July, after many teaser videos and an expansive unveiling by chief executive Jeff Bezos, who showed off features like its 3D-effect maps and multiple front-facing cameras. Read on.

Try-Shopify

Amazon & Ads

Amazon is reportedly set to significantly expand its own online advertising business, challenging Google's position as the top ad network in the United States. Apparently they are developing an in-house ad placement platform that utilizes information it has already collected from its customers. Worth keeping an eye on this one. 

Tips for Building and Marketing your eCommerce Business

We like to give you our own tips, but this is a good list of tips and tricks too. Yep, we agree that eCommerce is BIG business.And yep, just having a shiny new eCommerce site isn’t enough on its own. So you might need a full-package marketing automation service, and this article will give you great alternatives to help you make a decision. Good luck! 

Best Premium Shopify Themes

In this fresh post you'll find 35 unique website themes for Shopify. Pretty good designs brilliantly hand-crafted to work with practically any market or product. Take a peek at some of the examples, especially if you're desperately looking for themes.

New Ecommerce Starter Site

So, Ecwid announced a new stripped-down ecommerce product that helps merchants without a website quickly get online and start selling. Starter Site is a free one-page website that is optimized for mobile devices. This might be a simple solution for newbies who want to dip their toes in the world of ecommerce. Let's take a closer look.

Successful eCommerce Takes More Than Online Presence

And that's the conclusion of a new NASDAQ study showing that beefing up your digital presence may not drive sales. Online sales metrics don’t take into account when consumers go to a store to try out a product — say, a pair of pants — and later buy that item online. As a result, corporations may not realize the extent to which brick and mortar stores play a role in online sales. Interesting find, read on.

Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.

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