The Importance of Functionality and Substance with Odd Pears Founder Brock Sykes

With its vibrant still life backdrops, striking illustrated catalogue, and clean design throughout, the online shop for Odd Pears is well-crafted for grabbing your attention and leading you through its creatively patterned avenues from start to finish. We were keen to find out more about the inner workings of the site and the design considerations that went into creating an online platform that could actively drive sales and engage its customers.

Founder of Odd Pears, Brock Sykes was kind enough to answer a few questions we had about Odd Pears and talk us through the process of creating its website.

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