As a new, or even long running Shopify store, marketing and search engine optimisation of your website may not be the first thing on your mind. But did you know that approximately 70% of all visitors to a website land through “organic” search results? Focusing on naturally marketing your Shopify store is as important as ever and there are certain mistakes that store owners fail to rectify that could help them gain new visitors. While it’s important to learn about marketing strategies such as this Shopify SEO strategy post, we plan to highlight some of the more overlooked aspects of applying improvements to your Shopify store. Read on and let me know if you’re aware of any other Shopify SEO sins.
After researching for weeks and selecting the top 10 solutions, we’ve tested them in the last 5 days and here are our findings: We believe that Easy Digital Downloads (EDD) continues to be the best tool for people interested in selling digital goods online. This is followed closely by SendOwl and Gumroad, both of which stand strong for selling products online, particularly in the digital goods sector.
We’ve all seen the success of marketplaces like Etsy, Amazon and eBay. It’s amazing that sites like Etsy are generating product sales of up to $65 million in a single month. However, these physical product marketplaces must take thousands, if not millions, of dollars to setup and maintain, right? Well, that’s not necessarily the case, since using a few tools like WordPress, a hosting plan and Marketify can allow you to create a physical marketplace website on the cheap. And I’m going to show you exactly how to do it, step by step.
It’s no secret that hosted shopping cart platforms are exploding with popularity these days, but which carts are growing the fastest? Using Google Trends, I analysed which of the most popular ecommerce platforms are growing in terms of US search volume. Here are the results:
Here’s the fun part… can you guess which is blue? Since Google Trends only allows me to measure five search terms at a time, I chose: Bigcommerce,Volusion, Shopify, Core Commerce and 3dCart. Which ecommerce platform is exploding in US search volume? That’s Shopify.
Yesterday, Volusion surprised merchants with an “up to” $25 PCI Security Fee that will be put on their next monthly bill. Here is their message to merchants that was not made public:
“PCI SERVICE FEE: Due to increasing Internet security risks and growing regulatory compliance demands, Volusion is making extensive investments to maintain industry-leading PCI security standards. In order to continue delivering this highest level of security for your business, we must pass on a portion of this monthly cost to you of $25.00 (€19.35). You will see this fee reflected on your next monthly invoice found at https://my.volusion.com/PlanUsage.aspx. Thank you for being a valued Volusion merchant.” (Source)