The Importance of Functionality and Substance with Odd Pears Founder Brock Sykes

With its vibrant still life backdrops, striking illustrated catalogue, and clean design throughout, the online shop for Odd Pears is well-crafted for grabbing your attention and leading you through its creatively patterned avenues from start to finish. We were keen to find out more about the inner workings of the site and the design considerations that went into creating an online platform that could actively drive sales and engage its customers.

Founder of Odd Pears, Brock Sykes was kind enough to answer a few questions we had about Odd Pears and talk us through the process of creating its website.

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3 First-Class Tactics for Nurturing and Growing your Email Marketing List

Email is one of the most traditional yet powerful marketing tools available, enabling direct contact with the customer and affording online brands a more personal voice. Whilst design and content are crucial to any email strategy, ensuring your well-crafted message reaches the right people is just as important. With HubSpot estimating that email marketing lists naturally degrade by 22.5% every year, the need for regular and thorough upkeep of your database is unavoidable. This can seem like a mammoth task, but with a few simple strategies, you can soon have your list looking shipshape.

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32 Ways to Solve Cart Abandonment (Without the Need for Discounts)

The average documented cart abandonment rate of 68.63% is no joke.

Heck, companies as large as IBM experience consistently high abandonment rates, and it's interesting to see exactly what they do to counteract this.

As an ecommerce business owner, you must know what your average abandonment rate is. If you don't, that's your first bit of homework before moving onto this article.

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Ecommerce SEO: 50 Fantastic and Unusual Building Techniques (February 2017)

ecommerce seo: link building

Ecommerce SEO is still relying mainly on link building, the key to your search engine marketing success.

Sure, things have changed in the past, considering you can't just swap links with other websites or litter poor quality sites with links back to your website. And these are good things, because Google has made it clear that they are only interested in highlighting sites that use legitimate link building strategies.

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