Why the uproar about content marketing? Hasn’t content always been on centre-stage? The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology.
So you have an e-Commerce site or are building one, and you’re wondering “What can I do to increase my conversion rates?” Well, then this post is for you! And while you’re at it, you might want to read this one as well: How to Improve Your Conversions (Even if You Have None).
Here is a list of e-Commerce sites offering the most inspirational checkouts; the websites in this list have got their checkouts absolutely right and will give you a clear idea of how you can go about designing a checkout page that will increase conversions by turning visitors into customers:
There’s a lot of talk about Facebook and Twitter and quite a couple of other social media networks out there, but rarely we talk about Pinterest for ecommerce in the same sentence. And yet, if you think about it, a social platform filled to the brim with beautiful, eye-catching, good quality images might actually do the trick. There are more and more reasons that should convince you this one is a winner. You can see them with your own eyes. Below, I just want to share some useful info, and dispose of tips I came across recently. They should help you improve (or set up) a Pinterest marketing strategy:
We’ve talked about choosing the right template, improving conversions, and a dozen other topics, but not too much about the… much talked about pricing. There are strategies on how to choose the right price for your product that you should know about if you plan to succeed (or survive) in any competitive marketplace. Today I’ve picked 3 best practices (out of a rather impressive collection) about how to set your prices.
There are a lot of tips and tricks out there on how to turn your online shop to a sales machine, but today I’ll focus on ecommerce user experience features that are an absolute must-have. No excuses!