Marketing without social media? I’m afraid that’s not an option anymore. At least when it comes to ecommerce business. Luckily, there are many social marketing tools out there, constantly improving and multiplying. There are free tools, and expensive ones, and then there are the essential ones. I picked 7 for today. See which one suits your needs best:
We’ve talked about setting up your start up business, or picking the best ecommerce platform, but now it’s about time to see how you can promote it, how to get customers and how to keep them coming back. We’re keeping an eye on the budget too, so below you’ll find 5 free marketing tools you can employ in order to improve and increase your marketing campaigns. Take a look:
There are tons of Shopify apps out there (something tells me I’m not very far from the truth on this one). Some sound like whims to me, others I find quite useful, but not essential. And then there are those you must have. Btw, you may want to read our Shopify review if you haven’t already.
Today, I selected 10 best free Shopify apps that popped up in my head first. Well there are a few paid but most of them are free
The other day, I was talking to a friend who’s about to start his own online store. He is surprisingly sure that a website template and an ecommerce plug-in are enough to get him started. The truth is, the whole process is a bit more demanding than that. That’s why today I made a list of resources entrepreneurs should find quite handy. I know I did.
If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management.
If you’re a BigCommerce client and you want to sell more, there are quite a few apps out there that you should take into account. I’m sure you’ve already visited their apps page and noticed that there are dozens of them.
Today I’ve selected 3 apps that have the potential to become game-changers in your business. Take a look:
1. Social Rebate helps you to incentivize your customers to get the word out about your product after the purchase from your site. It’s a bit like turning the client into a brand ambasador in a snap. Basically, after the purchase, you can offer the customer to return a certain amount back if they share your message. Thus, your online shop receives social backlinks, new social followers and potential customers.
2. Zopim allows you to see who is on your website in real time, and what they are doing. You can also chat with them, but be ‘invisible’ too, if that’s what you want. Yep, just like in a real store. It’s a great way to track those products and indeed pages that are working well on your store, and those that aren’t. You can take the app for a ride, and download the free trial to see for yourself. Literally
3. Trueship is ideal for those who want to simplify their entire shipping process. It’s mainly a time saver. This application connects everything in one system and automates the entire fulfillment process. There’s a two weeks trial. Check it out.
We’re proud to offer you a set of 40 amazingly designed vintage ecommerce icons, in collaboration with our friends from Vecteezy. Scroll down to see the entire collection and you’d find the download button at the end of the post.
Yes, the icons are free to use for both personal and commercial websites, and might actually increase conversions if your potential customers are in a nostalgic mood. My favorite is the cheque icon, so much classier than the CC
As a new, or even long running Shopify store, marketing and search engine optimisation of your website may not be the first thing on your mind. But did you know that approximately 70% of all visitors to a website land through “organic” search results? Focusing on naturally marketing your Shopify store is as important as ever and there are certain mistakes that store owners fail to rectify that could help them gain new visitors.
While it’s important to learn about marketing strategies such as this Shopify SEO strategy post, we plan to highlight some of the more overlooked aspects of applying improvements to your Shopify store. Read on and let me know if you’re aware of any other Shopify SEO sins.
Not uploading your sitemap
The main aim of an XML sitemap is to help search engine spiders crawl your website efficiently allowing more of your pages to be indexed on a regular basis. One of the joys of Shopify is that once you create pages on your website they are automatically generated in an XML sitemap. This saves you the time of having to create your own.
Problem: Without a sitemap submitted to Google, or other search engines, you take the risk that not all pages on your website will be indexed, especially for new stores where Google has yet to fully crawl and index your website.