Killer Ways to Boost Online Sales During the Holiday Season


The holiday season is often more hectic than it is jolly for businesses, parents and just about anyone besides the kids that are getting most of the gifts.

Although stress comes along with the holiday season, it’s important to remember that this time of the year is often the most rewarding in terms of sales, and it’s essential to capitalize on these customers hungry for deals.
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How Brick and Mortar and Ecommerce Stores Differ in Holiday Marketing Plans


As the holiday season approaches, it’s common for all stores, whether online or brick and mortar, to put together detailed marketing plans in attempts to bring in more sales.

It’s interesting to note that brick and mortar sales are still significantly stronger than ecommerce sales, particularly during the holiday season, making it clear that these offline shops are here to stay due to various reasons.
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Which is Better for Email Marketing, Aweber or Mailchimp?


The two most popular email marketing services, Mailchimp and Aweber, continue to lead the market, both in terms of their features and price. However, you only need one, and choosing between these two is often a daunting task. After all, you’ll be using this service for years to come so it’s best to think wisely before you get started.
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Killer Tips on Building an Awesome Ecommerce Experience

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Your sales depend on it. The health of your business depends on it. User experience is more important than ever, especially compared to other types of online businesses, considering the shopping cart and checkout area of an online store is likely to be abandoned about 75% of the time.

Depending on the quality of your user experience, these numbers could change, but simply knowing that so many people are willing to leave your site in the middle of the checkout area is unbelievable.
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