How to Choose the Best Ecommerce Platform for SEO (January 2017)

best ecommerce paltforms for seo

Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.

Many business owners may be unaware that their Ecommerce platform (some of them discussed here) might not be equipped with the features needed to make their online shop search-engine-friendly. Some ecommerce software offers only the most basic SEO features, some only at a premium cost while others do not offer them at all.

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BigCommerce vs Shopify: The Ultimate Comparison

bigcommerce vs shopify

So, you’ve decided to start an online business. You’ve decided on idea for a product niche, you’ve done some research into the logistics of where you’ll source your products, you’ve found a logistics company like United Van Lines to transport your goods, you’ve done some market research into who the typical buyers are for your products, and you’ve looked at competitive options. With that, all the hard work is done right? Well it might not be. You still have to build your website.

Continue reading BigCommerce vs Shopify: The Ultimate Comparison

Which Ecommerce Platform has The Best Online Stores?

One of the most important aspects of creating a successful online store is having a great design. If the interface is messy or complicated to navigate then visitors are much more likely to ignore the products and quickly leave the store. I’m often asked, which ecommerce platform has the best stores?

People are basically asking what companies are currently using the platforms, and how do the websites look after they’ve gotten their hands on the platforms?

Here’s my answer: I’ve selected some of the best examples from our best rated ecommerce platforms. Check them out below to give yourself an idea of what is possible with top online store builders such as Shopify, Bigcommerce and Magento.

I also like going through some of the best companies that use these systems since it can give you ideas as to how you can build your own stores, from certain design elements to customer service modules.

That said, keep reading to learn some of the coolest online stores that have been built on the top ecommerce platforms.

Shopify

Shopify was founded in 2006 and currently powers more than 100,000 online retailers. The company is especially well known for allowing customers to create stunning stores, both through the use of their pre made themes and through custom made themes. Famous clients include SMS Audio, Tattly and many more.

You may want to read the full Shopify reviews, and we’ve also published a bigger showcase: Most Notable Big Names Who Are Using Shopify.

Shopify has a whole gallery filled with amazing stores. You should really check them out, since I’m sure you will find a lot of inspiration by looking through their gallery. You’ll immediately see why I rank Shopify #1. Platforms like 3dcart, Corecommerce, and Volusion don’t even come close to comparing.

You’ll notice that many of the examples are filled with media-rich elements. For example, the SMS Audio store has a wonderful slider with overlaying text and buttons–elements that are key to improving conversions. In addition, the 53 Pencil and Tattly shops reveal how a minimalist template approach has made Shopify one of the top solutions for finding a powerful ecommerce website without the clutter.

SMS Audio

sms

Twelve Saturdays

Twelve Saturdays

Tattly

Tattly

53 Pencil

53 Pencil

Whipping Post

whipping post

Try Shopify for free


Bigcommerce

Bigcommerce was founded in 2009, and the company currently powers more than 50,000 online stores. The system allows users to create stores within hours, even if you have no previous experience. Existing clients include Gibson Guitar, Zaggora.com and YETI Coolers. If you want to find out more, read the full Bigcommerce reviews.

The reason we like the following Bigcommerce store examples is because they all have hyper-branding involved. Take a look at the Torie and Howard website. This thing clearly has custom CSS and HTML incorporated with it, meaning that an advanced developer can get in there and make it look awesome. All of the stores have some pretty nice sliders, and the menus are extremely versatile.

Torie and Howard

torie_and_howard

Teaoli

teaoli

Gorrila Sacks

gorilla_sacks

Ranger Tactical

ranger_tactical

Style Addiction

style_addiction

Try Bigcommerce for free


CoreCommerce

CoreCommerce was established by Matt DeLong in 2008. It offers an ecommerce shopping cart software that is completely web-based and easily allows you to launch an online store. Noteworthy clients include among others, Tendergrass Farms, Spark Living and The Poster List. I recently reviewed the platform, so you can check it out here.

You’ll see that CoreCommerce has a strong focus on simplicity, which is a good thing for small businesses. Pretty much all of the examples below have plenty of white space, and you can see the elegant navigation options, social media buttons and search modules. Although not as powerful as something like Shopify or Bigcommerce, small businesses can get up and running quick with this platform.

In a Pikle

in_a_pikle

Delicate Fortress

delicate_fortress

PB and J Baby

pbjbaby

Tendergrass Farms

tendergrass_farms

Try CoreCommerce for free


Volusion

Volusion has been in business since 1999, and is a fully cloud-based shopping system. Volusion currently powers more than 40,000 stores and some of their most popular clients include Intel, Combi, Slickwraps and many more. If you want to find out more, take a look at our Volusion review.

Although we’ve written in the past about how it’s tough to make customizations with Volusion, the examples below reveal that it does have some versatility. Images are clearly a focus with Volusion stores, and the navigation is always clean and clear.

SlickWraps

slick_wraps

GolfDirectNow

golfdirectnow

Model Roundup

model_roundup

Intel

intel

Try Volusion for free


3dcart

Founded in 1997, 3dcart is a complete and robust ecommerce platform designed to help e-store owners thrive in a competitive market. Some of their main customers include Bubba Gump Shrimp, Lukie Games, Ideal Baby and many more. Read our 3dcart reviews here.

The 3cart stores we’ve seen are quite often fixed-width websites. This isn’t exactly ideal, but they still have the tools you’d need to run a large medium to large sized business.

Extreme Fitness Results

extreme_fitness_results

Ideal Baby

ideal_baby

Lukie Games

lukie_games

Bubba Gump

bubba_gump

Try 3dCart for free


Magento

Magento was founded in 2005 and is one of the more well-known ecommerce platforms. The company has powered more than 150,000 online stores since the beginning. Famous clients include companies such as Mothercare, Nike, Vizio and Rosetta Stone.

If you would like to see what other household names have created online stores through Magento then you should really check out their showcase page. It can be found right here.

Compared to the other platforms in this article, Magento is known for supporting huge companies. The opensource system has the ultimate versatility for companies that have the money to pay for expensive programmers and designers. Although it’s generally recommend for beginners to go with something like Shopify and Bigcommerce, the examples below are nice for inspiration.

Rosetta Stone

rosetta_stone

Nike

nike

Mother Care

mothercare

Vizio

vizio

Sierra Nevada Gift Shop

sierra_nevada_gift_shop

Try Magento for free

In Conclusion

Taking a look at some of the websites created from platforms like Shopify, Bigcommerce and Magento empower you to think of your own unique designs and show that just about any type, or size, of business can quickly implement powerful websites that support thousands, or even millions of dollars in sales.

If you have any questions about the examples we’ve outlined above, or would like to share what your ecommerce website looks like, let us know in the comments section below.

The Best Free WordPress Ecommerce Plug-ins (January 2017)

Seeing as how the market is so large, we wanted to find out which ones stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout out research over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce.  We like WooCommerce for its superior integration tools and beautiful potential layouts. EDD has better tools for digital goods, while Ecwid looks to be the simplest for beginners.

Continue reading The Best Free WordPress Ecommerce Plug-ins (January 2017)

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