In a market as saturated as the ecommerce platform market, it can be very difficult to figure out which shopping cart software best meets your needs. If you are considering starting your own store, then chances are you have already run into this struggle at some point. So far I have covered most popular ecommerce platform reviews as individual offers, and created this comparison chart, then ranked all platforms after their SEO effectiveness, but now it's time to see how the different platforms compare to each other: Shopify, Bigcommerce, 3dcart, Volusion and Big Cartel.
The other day I came across “Hidden Persuasion: 33 Psychological Influences Techniques in Advertising”, a book by Marc Andrews, creative director and psychologist from Amsterdam. It's about the methods advertisers use to lure potential “audiences” in. Andrews and his team explore 33 tactics advertisers deploy – with the mention that these are just the sneakiest – out of dozens more set lose out there, in the world. Since not all our choices and decisions are rational, there's an unconscious level which makes us quite vulnerable. To make us buy stuff, advertising exploits these vulnerabilities.
Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked and tested to ensure that your customers have a nice experience. That’s why I put together an expansive checklist for new ecommerce sites.
What do big brands do before they start to market their products? They brand. While employing marketing tactics, such as Facebook ads, to gain traffic is a worthy strategy for ecommerce stores, it tends to discount the importance of the message they want to send.