I’ve spent the last 2 months speaking to successful ecommerce entrepreneurs on my podcast, Shopify Masters, and one of the most common mistakes entrepreneurs regret making is that they started off with too many products. One of my guests, Morgen Newman from MixedMade (click here to listen to his story of launching an ecommerce store that generates revenue in 30 days), spoke about a valuable lesson a seasoned entrepreneur taught him. The entrepreneur told him “when you go from 1 product to 2 products, you doubled the amount of work and risk.”
There are many reasons why a pre-built eCommerce platform might sound more appealing to you than having to hire a web developer to build a brand new one for you. Though, from experience, in most cases the heaviest factor is the ease of use and ability to work closely with a community of other online store owners.
Building an ecommerce store may have fewer overheads than when you opt for a bricks and mortar store with a physical presence, but it does not make it a whole lot easier to be honest. With the necessity to get your brand or niche product known and visible to a global audience you have to be patient, but most importantly you need to be resourceful. To build up a catalog of repeat and loyal customers will take time, most especially when you are essentially an unknown entity; but there are ways to build confidence that won’t cost you a fortune and that will see your conversion rate begin to rise. Read on!
Your domain name (URL) is going to be the pathway for a customer to reach your eCommerce store. It is the phrase, the name of the brand, the one thing that enables others to know you, to visit your store and to recognize you when the name presents itself. Google, it is quite the name for a company, but because of saturation and growth of the e-world, finding a great domain name is becoming increasingly difficult.
Strangely enough, it’s not only newbies who want to read a bit more about the #. It seems easy and obvious, but there are more unknowns and details than you might think behind this tiny symbol. I still hear people saying “What? It does that too? I had no idea.” or “You can actually find that?” and so on. It’s basically a tool that helps you control (within limits) the constant flows of online information that somehow need to be harnessed by any innocent visitor.