If you invest time, money and effort into your e-commerce store, then you want to optimise your return on investment by increasing engagement. To do this, you need to make sure that you engage visitors of your website and customers with your brand and with your product or service. There are several ways you can do this, and they can all produce impressive results if you take the time to carry out the processes efficiently.
A blog-post or video that one person might find boring can be intensely interesting to somebody else. Software developers, accounting firms, industrial manufacturers, layers, home cleaning services, real estate companies….you name a business, and the odds are that it's perceived as boring by some people.
Why the uproar about content marketing? Hasn’t content always been on centre-stage? The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology.