Think about all of the notifications you receive on a weekly basis. Some come in the form of mobile app push notifications, while others combine to form the onslaught of emails you receive in your inbox. Throw in SMS and you start to realize that the clutter being built up throughout your day makes it tough to keep it all in check.
And that's from the perspective of an average user.
Now think about notifications as an ecommerce professional. The competition to communicate and connect with customers seems impossible to beat.
However, browser/desktop notifications have been known to provide 7-10% opt-in rates, along with 8-15% click through rates, which is much higher than most email campaigns.
You may have seen some of these browser notifications while completing your own shopping. Sure, users can still opt out, like with email and SMS push notifications, but the people who opt-in become VIPs for your store.
How Do You Set Up Browser Notifications for Your Online Store?
We've extensiviely researched some of the top options for browser notifications, and found that Wigzo is one of the more impressive solutions for ecommerce.
Not only does it offer triggered campaigns, but the notifications have shown to account for 2% of total sales in stores where the notifications have been tested.
How the Wigzo Browser/Desktop Notifications Work
The Wigzo personalized browser notifications let you send and track push notifications to your ecommerce customers. A browser opt-in form shows up, which then lets you send certain notifications to people if they decide to opt-in. Notifications can be sent out even when users are not browsing your site, allowing for more re-engagement and the nurturing of loyal customers.
View the video below to learn more about the process:
Using the Notifications as a Marketing Channel
First thing's first: The notifications are sent to all devices, so customers see them on phones, tablets and computers.
Overall, this is an investment in your website traffic, complementing an email list, since some people might rather get a browser notification to prompt them to come back to your store. Therefore, when you spend money on ads, guest posts and promotional blog posts, you lessen the chance of people only coming to your site once.
Prior to push notifications, ecommerce sites banked on customers signing up for email lists or bookmarking the site to come back later.
That's not the case anymore. And the stats show that users are more willing to opt-in to browser notifications, since they don't require personal information (like email lists).
Browser notifications engage users throughout the entire customer life cycle, considering most people are not going to make a purchase the first time on your site. However, things change when you engage them down the road with recommended products (based on behavioral analytics,) special discounts and relate products.
Even if someone makes a purchase you can continue sending discounts for repeat sales.
What are the most common triggers for browser notifications?
- Cart recovery notifications
- Search abandonment messages
- Product recommendations
- Delivery tracking notifications
- Incomplete purchase notifications
- Daily offer updates
- Price alerts
Browser Notifications as a New Media Format
Notifications work wonders as a new marketing channel, but you miss out on the opportunity if the messages you create are not relevant or appropriate for this media format. In short, you shouldn't simply generate the same messages you would with social media or email marketing.
What Are Some Characteristics of Quality Browser Notifications?
- Intermittent Attention – Wigzo has found that desktop notifications are less distracting than mobile notifications. Mobile notifications can actually disrupt what the user is doing, so it's recommended you send out more frequent desktop messages than mobile notifications.
- Minimal real-estate – The amount of room you receive for a notification is a small rectangle, meaning you should stick to text-based messaging. Images are not going to show up that well.
- Quick interaction and avoidance – With email newsletters the user must go through the effort of deleting a message if they don't want it. However, browser notifications minimize the need for a user to avoid interaction with the message if they want to ignore it. Basically, the user can continue whatever task they're completing and the message will go away.
- Glanceable media – Browser notifications have become a novelty. Users seem to welcome these messages since they're unique compared to other notifications, and the messages only require a simple interaction. In short, it only requires users to glance at it.
- Audience segmentation – Browser notifications are being adopted by tech-savvy youth and middle-aged users, showing that it's mainly the early adopters. Ecommerce sites generally target this segment heavily, making it a perfect match.
The great part about Wigzo is that a free account allows people to test out the program to see if their company could take advantage of such a tool. In addition, small businesses with fewer than 5,000 active users and five campaigns per month can potentially have a free service for life. After that, the pricing plans look reasonable, as we'll cover below:
- Basic – For $0 you get support for up to 5,000 active monthly users, five campaigns per month, ESP integration, vanilla email campaigns, a branded subdomain, rich media app notifications, exit intent (cross channels, event triggers, your own designs,) and email support.
- Standard – For $69 per month you get everything in the previous plan, up to 25,000 monthly active users, unlimited campaigns, email smart blocks, cart recovery, price alerts, a custom audience for push notifications, migration friendliness and triggered push notifications.
- Premium – For $99 per month you receive everything in the previous plan, up to 50,000 monthly active users, unlimited campaigns and SMS.
- Enterprise – You have to contact Wigzo in order to get a quote for the Enterprise plan. However, you gain access to everything from the previous plans, support for large databases, and you get a dedicated account manager.
Who Should Consider Signing Up for Wigzo?
As for the Wigzo browser notifications, I would recommend this any ecommerce company looking to expand its marketing potential with a new media format.
The pricing plans are pretty affordable for startups, and you even get support for notifications through the free package. Therefore, I recommend it to smaller companies with budget constraints.
Overall, I recommend Wigzo browser/desktop notifications to small, mid-sized and even large ecommerce companies. Feel free to try out the Wigzo notifications if you're interested.
If you have any questions about this Wigzo review, or if you would like to discuss your own experience with Wigzo, drop us a line in the comments section below.