In today’s SmartrMail review, we’re looking at one of the most convenient email and SMS marketing solutions, specifically designed for ecommerce store owners. One of the simplest tools for automated advertising and customer messaging, SmartrMail has made a real impact on the market.
Unlike other catch-all email marketing solutions, SmartrMail is designed exclusively to support ecommerce companies. This means every message you send with the platform is intended to help you generate extra revenue and opportunities.
The solution is powered by machine learning, so it can recommend products and offers for specific customers with exceptional accuracy. Plus, it can integrate directly with all your store data.
Let’s take a closer look at what SmartrMail can do.
SmartrMail Core Features
SmartrMail is an all-in-one SMS and email marketing integration for Shopify, WooCommerce, BigCommerce, Maropost, and more. The comprehensive toolkit gives you everything you need to produce beautiful email newsletters, SMS marketing campaigns, and personalized pop-ups for your store. Here are some of the core features of the platform:
Email and SMS composer
At the heart of the SmartrMail solution are its tools for email and SMS marketing campaign creation. There are multiple attractive email templates to choose from, so you can instantly create an attractive brand image. Plus, you can customize each campaign with HTML code.
All emails produced on the platform are mobile-optimized, to look great on any device. Plus, you can add products to your email, complete with prices, and images in a single click. There’s even A/B testing built in, to help optimized your open and click-through rates.
Automations
Adding automated email campaigns to your marketing strategy is simple with SmartrMail. The platform allows any small business owner to create flows for:
- Abandoned cart emails: Create a series of emails, or a single email designed to draw customers back to your site, with insights into the products they’ve considered purchasing.
- Welcome emails: Automatically welcome customers to your website and brand with an engaging welcome email workflow.
- Product recommendation emails: Schedule personalized product recommendations, powered by machine learning, with integrated offers, discounts, and product cards.
- Automated flows: Create advanced automated email workflows with distinctive journeys, using a drag-and-drop flow builder, designed for beginners.
- Win back emails: Build automated emails designed to re-capture customers and engage lost leads based on inactivity reports.
- Up and cross-sell emails: Set up automated emails to send your customers immediately after they purchase a specific product, with integrated offers.
Segmentation
With the SmartrMail email marketing app and SMS solution, you can create more personalized campaigns for your email list subscribers, with in-depth segmentation. You can draw information from your ecommerce platforms or Shopify store into your email strategy, to ensure you’re creating the best email marketing campaigns for each user.
The solution provides options for segmenting your customers based on their location, or the number of previous emails they’ve interacted with. You can also segment based on a customer’s previous purchasing history, and their cart activity. Plus, there’s the option to sync your email lists and segments with Facebook custom audiences.
Email Capture
Great for helping retailers add more subscribers to their email list, the email capture tools from SmartrMail ensure any e-commerce business owner can rapidly grow their audience. The email capture functionality includes access to email pop-up forms you can add straight to your site.
You can create as many custom fields to your forms as you want, to capture useful information about your audience segments. Plus, there’s the option to customize with HTML and add SEO elements to your pop-ups and email capture forms.
Analytics and Reporting
The best email marketing software should always offer a behind-the-scenes insight into the success of your email campaigns. Similar to other well-known solutions like Constant Contact and MailChimp, SmartrMail gives you a comprehensive view of your email analytics.
You can see how many opens and clicks each email received at a glance. Plus, because the solution integrates directly with your ecommerce store, you can also find out how much revenue and how many orders each email generated.
SmartrMail Review: Pricing
The overall rating given to any email marketing tool will often focus not just on its ease of use and functionality, but its pricing. SmartrMail takes a relatively flexible approach to pricing, which depends on your number of subscribers, your email and SMS needs, and your platform.
If you have fewer than 250 subscribers, there’s a free version of the email plan for SmartrMail, which allows you to send up to 1,250 emails, with email support, and all standard features.
Paid email plans for Shopify, BigCommerce, WooCommerce, and similar stores start at $14 per month for the Standard plan, for users with 1000 subscribers. The Standard plan supports 12 emails per subscriber and all of the SmartrMail features, with live chat support. The Unlimited plan, starting at $99 per month, offers unlimited sending, automations, smart A/B testing, and priority support.
SMS plans start at $10 per month for up to 1,000 SMS messages, with campaigns, automations, analytics, and segmentation.
If you’re using Maropost (Neto) for ecommerce, Standard plans start at $29 per month, while the Unlimited plans start at $149 per month. SMS campaigns, for up to 500 SMS messages, start at $59 per month. These plans are all charged in AUD.
SmartrMail Customer Support
SmartrMail is a relatively straightforward email marketing tool and SMS solution, so you shouldn’t need a lot of extra guidance to get started. If you need help integrating the solution with your online store, or you want tips on how to run your campaigns, there are some great FAQs and blogs available from SmartrMail. Plus, you can check out case studies and customer stories.
For more direct customer support, SmartrMail offers email support to customers with free accounts, and the team aims to respond to each message as quickly as possible. If you choose a paid plan, you’ll be able to upgrade to 24/5 chat support.
The company also offers a resource hub, managed services if you need premium guidance, and migration assistance. Plus, there are support docs to guide you through the integration process.
SmartrMail Review: Verdict
Compared to many of the email marketing providers on the web today, SmartrMail stands as an excellent choice for ecommerce owners. It’s easy to use and straightforward, giving you the option to connect your email and ecommerce strategies on a new level.
The pricing is relatively affordable for both SMS and email, and you’ll instantly gain access to tools other email marketing providers don’t offer on cheaper plans, like abandoned cart messaging and A/B testing. Plus, the customer support and guidance is excellent.
If you’re looking for an affordable and simple email and SMS marketing solution for your online store, it’s definitely worth trying out SmartrMail with its free version or free trial.
Isn’t marketing automation better for e-commerce? We’re considering GetResponse as they seem to have a lot of features and their marketing automation looks easy to use.