50 Million Shoppers Prove Power of Personalized Recommendations [Infographic]

Product recommendations have become integral parts of the online shopping experience. By analyzing data from 50 million shopping transactions, Dynamic Yield learned that visitors who engage with product recommendations generate 2.8x higher revenue per visitor and 20% greater average order value. Thus it is vital to maximize exposure to recommendations to help users move from window shoppers to buyers.

However, merely deploying a one-size-fits-all personalization approach fails to leverage the full power of product recommendations. To drive more revenue, it’s time to improve your marketing strategy and put your data to work to personalize each promoted product. Onboard all available site behavior, purchase behavior and CRM data to tailor recommendation strategies that yield higher revenue per user.

The findings are conclusive: Product recommendations tailored to each individual user are one of the most impactful tools available to online retailers:

Check out the infographic below and click here to discover how you can maximize revenue through personalized product recommendations.

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Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.

2 Responses

  1. Hi Catalin,
    I’ve seen your name several times already today while researching ecommerce plugs for WordPerfect. You’ve obviously spent a great deal of time and effort in this area, and I was hoping to ask a few questions of you in regards to a project I’m currently involved with.
    I’m looking to offer “.ISO” files that be can burned to a flash drive, from my website. I’m already using WordPress and I’ve installed the WooCommerce plugin, but frankly, I’m a bit overwhelmed by the process. Perhaps I’m missing something, but I keep thinking there should be an *EASY* way to do what I’m trying to do.
    What I want to do (in the simplest way possible) is to have visitors to my site be able to click on a link that will allow them to choose from any of approximately 10 different files, and then be directed to an online payment processing site (which will handle processing the payment, and provide the download link, and then deposit the money into my account). In the “best case” scenario, the site would be completely “automatic” – meaning, the customer visits the site, chooses which file(s) they’d like to download, and once they pay for the items, the money goes into my account – without any input from me.
    I’ve got the site “up”, but it’s not actually “working” at the moment, because I’ve not come up with the best way to offer my files for sale. Plus, I’m still compiling the data for the ISO files I want to offer on the site. I’ve included the link below, but again the site it still very much a “work in progress”.
    In addition to the ISO files, I’d like to also offer flash drives, already configured with the information I’m offering in the ISO files (for those that don’t desire to download/burn the ISO to a flash drive)
    Any recommendations, thoughts, or ideas regarding the best plugin, and payment processor, etc? Ideally, I’d like a payment processor who would be willing to take a percentage of each sale as their fee, without me having to pay a monthly (or yearly) fee to use their services.
    Thanks in advance!
    – Randy Adcox

    1. Hi Randy,

      I would use Easy Digital Downloads + Stripe as a payment gateway.

      Best,

      Bogdan – Editor at Ecommerce-Platforms.com

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