The week is coming to an end, and what a week it has been in the ecommerce industry. While the previous week saw both nChannel adding BigCommerce & Shopify this week has been a little more quite. Small merchants are happy to see a partnership between Wanelo and Shopify and analysts expect 2015 will see niche acquisitions in the ecommerce sector. Read on to see what else happened during this past week.
For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers helps you make the most of the money you spend on driving traffic to your site. By improving your conversion rates, you spend less to make each sale.
Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.