After using and reviewing lots of online store builders in the past few years, I’ve selected the top 10 ecommerce platforms and shopping cart software that I think are the best fit for any needs. So before starting your online shop take a look at this comparison chart.
In a market as saturated as the ecommerce platform market, it can be very difficult to figure out which shopping cart software best meets your needs. If you are considering starting your own store, then chances are you have already run into this struggle at some point. So far I have reviewed most popular platforms as individual offers, and created this comparison chart, then ranked all platforms after their SEO effectiveness, but now it’s time to see how the different platforms compare to each other: Shopify, Bigcommerce, 3dcart, Volusion and Big Cartel.
Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
Many business owners may be unaware that their Ecommerce platform (some of them discussed here) might not be equipped with the features needed to make their online shop search-engine-friendly. Some ecommerce software offers only the most basic SEO features, some only at a premium cost while others do not offer them at all.
After researching for weeks and selecting the top 10 solutions, we’ve tested them in the last 5 days and here are our findings: We believe that Easy Digital Downloads (EDD) continues to be the best tool for people interested in selling digital goods online. This is followed closely by SendOwl and Gumroad, both of which stand strong for selling products online, particularly in the digital goods sector.
WordPress has started its journey as a blogging platform, but now it’s being used as a robust solution for building eCommerce sites. The powerful plug-in architecture of WordPress makes it possible for anyone to transform an ordinary site into a fully-fledged digital shop. So in case you’d rather build it with good old WordPress instead of using dedicated shopping cart software, read on!
Product recommendations have become integral parts of the online shopping experience. By analyzing data from 50 million shopping transactions, Dynamic Yield learned that visitors who engage with product recommendations generate 2.8x higher revenue per visitor and 20% greater average order value. Thus it is vital to maximize exposure to recommendations to help users move from window shoppers to buyers.
If you’ve worked with Shopify in the past, you’ve asked the question, “Which Shopify apps are the best?” The question generally comes from beginners trying to scale up their stores, but eventually you’ll start hearing similar thoughts ringing in your head. Although this time, it’ll be more focused, like apps for accounting, email marketing or social media. You’re also bound to hear yourself thinking about budgetary restraints, meaning the free and affordable apps are generally on your radar first.
One of the main complaints that people have with Shopify is that you don’t get any sort of drag and drop editor. Although this functionality still hasn’t made its way to the system, they have released a new tool called Shopify Sections. The whole point is to quickly move around homepage content, somewhat similar to a drag and drop interface.
If you’ve tried to promote or sell your products on your Instagram account, you know that it’s not exactly the easiest platform to work with.
Although tons of brands make big bucks on Instagram, it requires a little creativity to prompt your customers to click through a link and actually make a purchase.