This week in ecommerce – Bigcommerce adds new board member, new Google Analytics releases in 2014 and much more

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The week is coming to an end, and while it has been a very busy week for Microsoft, it has been a much more quiet week in the ecommerce industry. This week saw Bigcommerce adding former Groupon exec to their board, as well as Ebay planning to break up into different companies. Read on to see what else happened to the top ecommerce platforms during this past week.
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How to make the most of your email database

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This is a guest post by Matthew Neal of Out To Sea. Most marketers know that email marketing can deliver serious results if you know how to utilize it properly. Optimizing our clients email newsletters and triggered email strategy is a high priority at my agency Out To Sea. It is a fascinating aspect of digital marketing and for the retailers especially, it is a channel that needs to be firing on all cylinders if you are serious about generating revenue from your store.
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SendinBlue Review [E-mail Marketing Service]

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As an ecommerce store owner – current or future – you probably don’t need to be told about the value of email marketing which happens to be one of the most beneficial online marketing methods.

SendinBlue is one of the popular email marketing services that you may choose for marketing your online store, and they came up as a great alternative for MailChimp (see the comparison here) and even for Aweber (comparison here). I have included my review of this service in this article below but before going into that, I wish to briefly touch upon another important matter as it relates to online marketing.
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How to deal with negative reviews and turn them into something positive

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As a new owner of a budding ecommerce store, there is nothing more terrifying than getting that first negative review. No matter what platform you use, at some point you will get a negative review. As humans, we prefer positive feedback instead of critique, however, as a business owner, one is just as important as the other. While it might sound weird, you will come to appreciate the negative reviews just as much as the positive reviews. In this article I will look at some of the things you can do in order to make a negative review a positive experience for both you and your customers.
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