HOW TO: Use Analytics and Research Before & After Opening an Online Shop


Today we’re discussing how to properly use research and analytics before and after building your ecommerce business. First and foremost an ecommerce entrepreneur must profile target customers. For example, what are their current buying behaviors? What age groups are likely to purchase the product? What is their discretionary income? What percentage of this age group is currently buying online?

Continue reading

Shopify vs WooCommerce: The Ultimate Comparison

shopify vs woocommerce

I talk to many ambitious brands when they’re at the planning stage for what they hope will be an all-singing, all-dancing website. They intend for this new launch to take their business to the next level and meet users’ needs in a way previous infrastructures couldn’t. My company (TheGenieLab) is a development agency that usually builds sites around the Shopify platform. But clients and potential customers are also tempted by WooCommerce, WordPress’ most popular eCommerce platform.

Continue reading