After using and reviewing lots of online store builders in the past few years, I've selected the top 10 ecommerce platforms and shopping cart software that I think are the best fit for any needs. So before starting your online shop take a look at this comparison chart.
In a market as saturated as the ecommerce platform market, it can be very difficult to figure out which shopping cart software best meets your needs. If you are considering starting your own store, then chances are you have already run into this struggle at some point. So far I have reviewed most popular ecommerce solutions as individual offers, and created this comparison chart, then ranked all platforms after their SEO effectiveness, but now it's time to see how the different platforms compare to each other: Shopify, Bigcommerce, 3dcart, Volusion and Big Cartel.
Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
Many business owners may be unaware that their Ecommerce platform (some of them discussed here) might not be equipped with the features needed to make their online shop search-engine-friendly. Some ecommerce software offers only the most basic SEO features, some only at a premium cost while others do not offer them at all.
After researching for weeks and selecting the top 10 solutions, we've tested them in the last 5 days and here are our findings: We believe that Easy Digital Downloads (EDD) continues to be the best tool for people interested in selling digital goods online. This is followed closely by SendOwl and Gumroad, both of which stand strong for selling products online, particularly in the digital goods sector.
Seeing as how the market is so large, we wanted to find out which ones stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout out research over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce. We like WooCommerce for its superior integration tools and beautiful potential layouts. EDD has better tools for digital goods, while Ecwid looks to be the simplest for beginners.
As an ecommerce professional, one of the first things you learn is that you're much better off trying to keep customers than finding new ones.
It costs five times as much to attract a new customer compared to retaining an old one, so it's certainly worthwhile to setup things like email newsletters, cart abandonment tools and loyalty programs. Those VIPs are the ones that are going to keep your business afloat.
And that's fine, but what about actually getting those customers in the first place? Then, what about when you hit a plateau where you need to once again establish your marketing strategies to accumulate more new customers?
Let's say a customer named Susan stops by your outdoor gear online store.
Susan purchases a gift to be sent to a friend. A month later she doesn't recognize the charge on her bill so she asks to have it refunded through her bank. This results in a potential chargeback for your ecommerce store.
The same goes for Steven, who comes to your site with fraud in mind. He buys a pair of boots, claims they were never delivered and asks his bank for a refund.
Now, one example is unintentional while the other is malicious, but both could end up costing your company big bucks if the chargebacks aren't handled properly.
That's where Charegbacks911 comes into the picture.
Some commons problems often arise when ecommerce professionals look for payment processing:
- There are too many fees.
- Payment processing may not be offered in your country or region.
- You can't sell to customers in some countries.
- Credit cards are the only payment option.
- Fraud is high.
- Chargebacks are common.
- Sometimes you can't process recurring billing or subscriptions.
These hurdles make it a pain in the butt when researching for the best payment processing, but Alternative Payments has a new business model that attempts to get rid of these situations.
Think about all of the notifications you receive on a weekly basis. Some come in the form of mobile app push notifications, while others combine to form the onslaught of emails you receive in your inbox. Throw in SMS and you start to realize that the clutter being built up throughout your day makes it tough to keep it all in check.
And that's from the perspective of an average user.
Now think about notifications as an ecommerce professional. The competition to communicate and connect with customers seems impossible to beat.
Crowdfunding has become extremely popular in the recent past, allowing entrepreneurs and smaller companies to gain funding from regular people for their projects such as movies, smart coolers, interesting games and more. Crowdfunding works by asking people to contribute to the campaigns, who then receive rewards for their “investments.”